Marketing Coordinator

The Marketing Coordinator supports Aramark’s mission by executing strategic marketing initiatives that drive customer engagement, brand awareness, and revenue growth. This role plays a critical part in promoting dining programs, events, and campaigns across various platforms, while ensuring brand consistency and operational excellence.

Job Responsibilities

Marketing Campaigns & Promotions

• Assist in the planning, execution, and tracking of local marketing campaigns, events, and product launches.

• Coordinate promotional activities across dining locations, retail outlets, and digital platforms.

• Leverage tools like Meal Plan Analytics, VOC feedback, and sales data to measure campaign effectiveness.

Content Creation & Brand Stewardship

• Design and distribute marketing materials (posters, flyers, digital screens, emails, social media content).

• Manage digital signage and maintain consistent branding across all channels.

• Collaborate with graphic designers and vendors to support print and digital marketing needs.

Event Planning & Student Engagement

• Organize and execute campus events, tabling sessions, and student engagement initiatives.

• Manage a team of marketing interns or peer-to-peer ambassadors when applicable.

• Partner with campus organizations and departments to increase program visibility.

Market Research & Reporting

• Conduct surveys, focus groups, and competitive analysis to gather customer insights.

• Track and report marketing performance metrics, including campaign ROI and student feedback.

• Support business development efforts through customized presentations and client-ready reports.

Client Relations & Operational Support

• Build relationships with university or business partners to align marketing goals with client priorities.

• Collaborate with culinary, operations, and sustainability teams to showcase programs.

• Attend team meetings and contribute creative ideas that align with Aramark’s strategic goals.

Qualifications

Skills & Competencies

• Excellent written and verbal communication skills.

• Strong organizational, time management, and multitasking abilities.

• Proficient in Microsoft Office Suite; Adobe Creative Suite and Canva a plus.

• Social media management experience (Instagram, Facebook, TikTok).

• Data-driven with an eye for design and branding.

Education