Director Of Sales
Sonesta Select ATL Airport - Director of Sales The Director of Sales is responsible for leading all sales efforts to achieve and exceed revenue goals for the Sonesta Select ATL Airport hotel. This position requires a hands-on, proactive leader who thrives on building relationships, developing strategic sales plans, and driving performance in both group and transient business segments. The DOS plays a critical role as part of the hotel’s leadership team, working closely with the General Manager and Regional Sales Leadership to position the property competitively within the market. Responsibilities:
- Develop and execute strategic sales plans to achieve revenue goals across all segments (corporate, group, SMERF, and leisure).
- Prospect and secure new business through proactive outreach, networking, and relationship-building.
- Maintain existing client relationships through regular communication, site visits, and exceptional customer service.
- Collaborate with operations and revenue teams to ensure effective group coordination, rate integrity, and strong guest satisfaction.
- Prepare weekly, monthly, and quarterly sales reports and forecasts.
- Represent the hotel at local events, trade shows, and community functions to drive brand awareness and business opportunities.
- Lead and mentor any on-property sales support staff, ensuring alignment with Sonesta’s brand standards and company goals.
- 3+ years of hotel sales experience required (prior Director of Sales or Sales Manager experience strongly preferred).
- Proven track record of achieving or exceeding revenue and room night goals.
- Strong understanding of local market dynamics and competitive landscape.
- Excellent communication, negotiation, and presentation skills.
- Experience with hotel sales systems and Microsoft Office suite; familiarity with Delphi/FDC or similar CRM preferred.
- Ability to travel locally for client meetings and networking events as needed.
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