Manager, CRM

Apply now: CRM Manager , location is Hybrid (Atlanta, GA) . The start date is ASAP for this permanent position.

Job Title: CRM Manager
Location-Type: Hybrid (Atlanta, GA)
Start Date Is: ASAP
Duration: Permanent
Compensation Range: $105,000 – $115,000 annually
Benefits: Eligible for Health, Dental, Vision, 401K, PTO
Must be authorized to work in the U.S. This position is not eligible for sponsorship .

Job Description:

Support the client's restaurant brand marketing initiatives by developing and executing data-driven CRM strategies across email, SMS, and push notification channels to drive customer engagement, retention, and revenue growth.

Day-to-Day Responsibilities:

• Own day-to-day CRM execution across email, SMS, and push notifications for an assigned brand.
• Build and manage lifecycle marketing journeys including acquisition, activation, retention, and win-back campaigns.
• Develop and maintain the CRM campaign calendar in partnership with brand stakeholders.
• Coordinate campaign briefs, QA, deployment, and post-campaign reporting.
• Drive A/B testing initiatives including subject lines, offers, messaging, and send-time optimization.
• Partner with creative agencies to execute campaign assets across owned channels.
• Collaborate with analytics teams to measure campaign performance and incremental revenue impact.
• Present CRM performance insights and recommendations to cross-functional stakeholders.
• Support owned-channel execution for pilot marketing initiatives.
• Manage CRM priorities while adapting to changing business needs.

Minimum Requirements:

• 4 years of CRM or lifecycle marketing experience supporting consumer-facing brands.
• Hands-on experience executing campaigns through enterprise CRM platforms (Salesforce Marketing Cloud, Marigold, Braze, Mailchimp, Constant Contact, or similar).
• Experience deploying email campaigns within a CRM platform.
• Strong understanding of lifecycle marketing and customer journey optimization.
• Experience managing email, SMS, and push notification campaigns.
• Ability to connect marketing initiatives to business outcomes and ROI.
• Experience partnering with analytics teams to evaluate campaign effectiveness.
• Strong A/B testing experience.
• Excellent organizational, communication, and stakeholder management skills.
• Bachelor's degree in Marketing, Business, Analytics, or related field (or equivalent experience).

Preferred Qualifications:

• Salesforce Marketing Cloud experience.
• Restaurant, hospitality, travel, or franchise industry experience.
• Experience supporting multiple brands or business units.
• Experience working with creative agencies.
• Experience presenting campaign performance to executive or business stakeholders.