Director, Product Marketing - Small Business

Mon, 02/16/2026 - 04:32

As the Director of Product Marketing within our small business portfolio, you will define and lead the category strategy and positioning for our Sage 50 product across North America- our core, revenue-driving solution, trusted by hundreds of thousands of small businesses and a major contributor to the company’s revenue.

This role comes at a pivotal point as Sage 50 evolves with a continued focus on practical, solution-driven innovation, including new cloud and embedded AI capabilities through Sage Copilot, designed to meet the changing needs of today’s small businesses.

Reporting to the Global Head of Product Marketing for our Small Business portfolio, you will translate deep customer, market, and competitive insight into clear value propositions, segmentation, pricing and packaging strategy, and establishing clear messaging and positioning frameworks aligned to the opportunity within the small business space.

Working closely with Product leadership, you will ensure that market intelligence directly informs product direction, innovation priorities, and long-term portfolio strategy. In partnership with Growth Marketing and other go-to-market teams, you will enable effective activation of positioning and value propositions while maintaining primary ownership of market strategy, segmentation, and portfolio positioning.

Why Sage?

Sage helps small-to-medium-sized businesses to succeed with AI-powered Accounting & Financial Management solutions. Knowing that millions of our global customers depend on our solutions, motivates us to keep innovating so they keep growing. Sage Copilot is a prime example

• Scope and Influence: Own product marketing for a core, revenue-driving platform with significant visibility and executive attention, shaping how Sage 50 evolves and competes in the market.

• Business Impact: See your work directly influence revenue growth, adoption, and market share as you bring a next-generation cloud platform to market at meaningful scale.

• Purpose and Community: Contribute to a values-led company that invests in its communities through Sage Foundation, including 40 paid volunteer hours each year for every employee.

Required: Hybrid; 3 days per week from our Atlanta office (Ponce City Market)

Qualifications:

• 8 years of product marketing experience, with deep expertise in the small business segment within the North American B2B software market.

• Experience operating at a Senior Manager or Director level with ownership of a category & portfolio strategy, segment, positioning, messaging, and GTM strategy

• Experience product marketing B2B software for small businesses

• Proven experience launching cloud-based technology products, including bringing new platforms or capabilities to market in competitive environments.

• Deep experience in core product marketing disciplines, including positioning, messaging, pricing and packaging, and product launches.

• Ability to operate at both strategic and hands-on levels, translating market insight and product direction into clear, executable go-to-market plans.

• Demonstrated success working cross-functionally with Product Management, Sales, Marketing, and Channel teams globally and regionally.

• Strong stakeholder management and with ability to build relationships and influence at all levels, including executive leadership.

• Exceptional communication and storytelling skills

• Comfort presenting internally and externally - representing products, including with customers, partners, or industry audiences.
Key Responsibilities:

Product Marketing owns the strategy that connects product direction to revenue growth. In this role, you’ll partner closely with Product Management to help define the strategic direction of the Sage 50 portfolio over the next 3–5 years, grounded in market dynamics, customer needs, and regional priorities. You’ll translate that strategy into clear value propositions, positioning, pricing and packaging, and launch plans, then work with the Go-to-Market Execution team to bring those strategies to life — driving adoption, revenue, and market share growth in the US and Canada.

• Own category strategy: Partner with Product Management to help define the strategic direction for Sage 50 in the US and Canada, grounded in market dynamics, customer needs, and long-term growth opportunities.

• Define and drive growth strategy: Translate market opportunity and customer insight into clear growth strategies and go-to-market plans that drive adoption, revenue, and market share.

• Be the market and customer expert: Maintain a deep understanding of target segments, customer needs, competitive landscape, and emerging trends — turning insight into actionable product marketing strategy.

• Lead positioning and value propositions: Define differentiated value propositions, positioning, and messaging that resonate with specific audiences and clearly articulate Sage 50’s value in the market.

• Own pricing and packaging strategy: Lead pricing, packaging, and tiering decisions in partnership with Product and Commercial teams to align customer value with business outcomes.

• Set launch strategy and activation: Define launch strategy for new capabilities and value propositions, then work with the Go-to-Market Execution team to bring them to market effectively and at scale.

• Guide external narrative and influence: Shape external messaging, thought leadership, and market presence, including analyst engagement and support for PR activities tied to launches and category momentum.

Benefits? We have plenty.

• Competitive annual bonuses

• Comprehensive health, dental, and vision coverage

• 401(k) retirement match (100% matching up to 4%)

• 32 days paid time off (22 personal days & 10 national holidays)

• 18 weeks of paid parental leave (offered 1 year after the start date)

• Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)

• Sage Foundation: 5 days paid yearly to volunteer

• $5,250 tuition reimbursement per calendar year starting 6 months after the hire date

• Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)

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