Director, Event Planning

The Opportunity

The Director of Event Marketing is a strategic leader responsible for designing and delivering experiences that deepen customer connection accelerate revenue growth and strengthen brand advocacy across every stage of the customer journey. This role oversees events (owned and third-party) customer programs and experiential activations that bring the brand to life for prospects customers and partners.

You will collaborate closely with Product Marketing Brand Demand Gen Customer Success and Sales to ensure that every touchpointdigital physical or hybridbuilds trust drives adoption and amplifies the companys market presence.

The Ideal Candidate

Key Responsibilities

Strategy & Leadership

• Develop and own the event & customer marketing strategy that aligns with company growth objectives and brand positioning.
• Lead a high-performing team spanning event marketing customer engagement community and brand experience functions.
• Partner with executives across marketing sales and customer success to define experiential goals tied to pipeline retention and advocacy.

Event & Experience Execution

• Oversee the design and execution of national and regional field marketing tradeshow (100 events) to ensure the team optimizes financial and time investment.
• Ensure experiences deliver measurable business impact and align with brand storytelling and messaging frameworks.
• Drive innovation in event formats technologies and audience engagementleveraging digital tools personalization and data to enhance participation and ROI.
• Partner with campaign management function to drive pipeline across all business lines.

Customer Advocacy & Experience Leadership

• Lead the vision and execution of the companys flagship Annual User Conference as a hallmark brand experienceone that immerses attendees in the companys mission and showcases customer innovation and success.
• Curate compelling content and storytelling that feature customers prominently on stage and throughout the event experience highlighting real-world results and authentic peer-to-peer learning.
• Build and scale programs that inspire advocacy year-roundempowering customers to share their expertise through speaking engagements community forums and thought leadership initiatives.
• Partner with Customer Success Product and Marketing teams to ensure customer insights and feedback inform both event programming and overall experience design.

Operational Excellence

• Manage event and program budgets timelines and performance KPIs with strong attention to ROI and efficiency.
• Establish consistent planning execution and reporting frameworks for all experience marketing programs.
• Partner with analytics and operations teams to optimize lead capture attribution and post-event nurture workflows.

Qualifications

• 10 years of progressive marketing experience including 5 years leading experience or event marketing in a SaaS or technology environment.
• Experience leading and scaling annual user conference from logistics to content & programming.
• Proven success in scaling brand and customer experiences that drive measurable pipeline and engagement outcomes.
• Strong leadership and people management skills with a track record of building and inspiring cross-functional teams.
• Deep understanding of B2B customer journeys from awareness to advocacy.
• Experience managing 1M budgets and agency/vendor partnerships.
• Excellent communication presentation and executive-level stakeholder management skills.
• Creative data-driven and customer-obsessed mindset.

Performance Metrics

• Pipeline and influenced revenue generated from event & customer-focused marketing programs
• Event ROI from quality lead generation
• Customer retention and advocacy engagement

Personality & Cultural Fit

• A storyteller and strategist who thrives at the intersection of creativity and data.
• Comfortable operating at both 30000-foot strategy and hands-on execution levels.
• Passionate about creating meaningful experiences that connect people ideas and impact.

Location:

This position will be hybrid with 3 days/week in our Atlanta GA office.

AI Mindset at Euna Solutions

We believe the future of work is human AI. At Euna Solutions we encourage our team members to leverage AI tools to enhance creativity efficiency and decision-making. Were looking for people who are curious about emerging technologies eager to experiment and committed to using AI responsibly to augmentnot replacetheir expertise.

If you enjoy exploring new ways to solve problems learning continuously and applying AI to make your work smarter and more impactful youll thrive here.

WhatItsLike to Work at Euna Solutions

At Euna Solutions we carefully foster a work environment where employees have a safe space for creative and intellectual freedom and the opportunity to work cross-functionally. We offer a dynamic environment with considerable opportunities for professional growth and advancement.

Here are some of theperksthat Euna employees enjoy:

Competitive wages
Wepaycompetitive wages and salaries and we only expect an honest 40-hour week for it.

Wellness days
Whats better than a long weekend An extra-long weekend!Twice a year Euna employees enjoy an extra day on top of the long weekend! An extra day to decompress and spend time doing the things you love.

Community Engagement Committee
At Euna we know how important it is to give back. Our community engagement committee looks for ways to give back to our local communities through timegiftsand skills.

Flexible workday
Weunderstandthat what a workday looks like differs by employee and the role requirements. Through our interview processwellwork with you to ensureitsa fitfor you and the specific roleyoureinterested in.

Benefits
Askus for a copy of our health and dental benefits!

Culture committee
Celebrateatevery occasion with the culture team! They make sure that our teams culture is bustling with frequent fun events for holidays and special occasions as well as for miscellaneous fun.

About Euna Solutions

Euna Solutions is a leading provider of purpose-built cloud-based software that helps public sector and government organizations streamline procurement budgeting payments grants management and special education administration. Designed to enhance efficiency collaboration and compliance Euna Solutions supports more than3400organizations across North America in building trust enabling transparency and driving community impact. Recognized on Government Technologys GovTech 100 list Euna Solutions is committed to advancing public sector progress through innovative SaaS solutions. To learn more visit .

Please visit our website: check out our LinkedIn Pages believe in embracing new perspectives andoptimizingimpact. If you have relatable experience and relevant transferable skills but feel you may be missing a few of the requirements we encourage you to apply! We recognize that people have unique career journeys and ifyoureexcited about this role and know you can bring something great to the team then we want to hear from you. Please know Euna Solutions is committed toprovidinga comfortable and accessible interview process for every candidate. If there are anyaccommodationsour team can make throughout our hiring process (big or small) please let us know.

For any inquiries or requestsregardingaccessibility at Euna Solutions please email or call our officeat1.877.707.7755. Upon requestappropriate accessibleformats or arrangements will beprovidedas soon aspracticable.

Required Experience:

Director