Lead Sales Engineer

ABB
Alpharetta, GA
At ABB , we help industries run leaner and cleaner-and every person here makes that happen. You'll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:
Regional Sales Manager - North America East

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B&R offers an excellent opportunity to work for an international company with a great reputation. You will be part of a fun, dynamic team, focused on providing the best products and services to our customers.

Your Role and Responsibilities:
  • Grow sales of B&R's complete product range in the territory by working on new and existing sales opportunities
  • Identify, define, and develop the best technical solution and strategy for customer applications
  • Hold in-depth technical presentations and discussions with the customers
  • Expand customer base through the development and execution of a Target Account Business Plan
  • Develop market intelligence and document this knowledge in B&R's CRM system (Customer Relationship Management) system
  • Work with Marketing, Business Development, and other resources to promote sales efforts
  • Attend trade shows to seek out potential customers and to represent B&R at these shows; attend yearly sales meetings and workshops
  • Increase sales with existing customers through exceptional sales support as well as the introduction of new products and services
  • Additional duties as assigned
Our Team Dynamics

Our teams support each other, collaborate, and never stop learning. Everyone brings something unique, and together we push ideas forward to solve real problems. Being part of our team means your work matters - because the progress we make here creates real impact out there.

Qualifications for the Role:
  • Bachelors degree in Engineering (Mechatronics, Mechanical, Electrical or similar) or equivalent work experience
  • 6+ years' relevant experience in technical sales, business development and lead generation; prior automation preferred
  • Experience with Machine and Motion Control desirable
  • Ability to understand and explain complex technical products and solutions; keen interest in the application of leading-edge technology across industries
  • Strong interpersonal and presentation skills
  • Travel up to 50% - 75% within territory (mostly domestic with occasional international); applicants must possess a valid passport
  • Applicants should possess authorization that would allow them to work permanently in the United States without sponsorship
Join the Automation Team!

If you think that you have what it takes to accept this great position, we want to talk to you!

What's in it for you?

We give you the space to lead, the support to grow, and the chance to make a difference. Whether you're solving problems, building something new, or helping others succeed, your impact is real. You'll be part of a team that values your voice and celebrates your progress.

More about us

B&R Industrial Automation is a leading developer and manufacturer of control systems for the industrial automation market. The company was founded in 1979 in Eggelsberg, Austria, and specializes in a complete range of innovative Programmable Controllers, Industrial PC's, Operator Interfaces, Servo Drives and Motion Control products. The North American subsidiary, B&R Industrial Automation Corp., was founded in 1987 in Roswell, GA, and is responsible for all North American sales activities, as well as supporting our customers with engineering and technical expertise.

B&R North America is also supported by our regional offices in Chicago, IL; Los Angeles, CA; Minneapolis, MN; Boston, MA; and Milwaukee, WI; as well as Toronto and Montreal in Canada. In addition, B&R goes to market through our automation partners, a distribution network consisting of independent companies, each with an exclusive B&R sales territory. B&R has over 4,000 employees worldwide and more than 200 sales offices in 70 countries. In June 2017, B&R was acquired by Asea, Brown, and Boveri (ABB), a worldwide technology leader based in Switzerland with over 132,000 employees and over $32B in annual sales.

Benefits : Our benefits? Competitive, comprehensive, and crafted with you in mind.

ABB is an Equal Employment Opportunity and Affirmative Action employer for protected Veterans and Individuals with Disabilities at ABB.

All qualified applicants will receive consideration for employment without regard to their - sex (gender identity, gender expression, sexual orientation), marital status, citizenship, age, race and ethnicity, inclusive of traits historically associated with race or ethnicity, including but not limited to hair texture and protective hairstyles, color, religious creed, national origin, pregnancy, physical or mental disability, genetic information, protected Veteran status, or any other characteristic protected by federal and state law. For more information regarding your (EEO) rights as an applicant, please visit the following websites:

As an Equal Employment Opportunity and Affirmative Action Employer for Protected Veterans and Individuals with Disabilities, applicants may request to review the plan of a particular ABB facility between the hours of 9:00 A.M. - 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-888-694-7762. Protected Veterans and Individuals with Disabilities may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB's career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1-888-694-7762 or by sending an email to [email protected] . Resumes and applications will not be accepted in this manner. MyBenefitsABB.com

#ABBCareers #RunwithABB #Runwhatrunstheworld #LI-KP1

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit to learn more about the impact of our solutions across the globe.
Posted 2026-05-19

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