Product Marketing Specialist - APIs

Product Marketing Specialist – API's | Kennesaw, GA (Hybrid) Step into a collaborative culture dedicated to continuous learning and innovation. As a Product Marketing Specialist, you will play a pivotal role in translating API strategy into compelling value narratives for partners and enterprise customers. Working cross-functionally, you will drive awareness, adoption, and integration across an industry-leading SaaS platform, shaping the future of connected ecosystems.

Drive Tangible Impact

• Architect clear, differentiated positioning and messaging for APIs that resonate with technical and business audiences.

• Spearhead go-to-market (GTM) execution for API launches, ensuring consistent, scalable launch frameworks.

• Collaborate with Product and Engineering to translate technical API capabilities (data access, workflows, authentication) into compelling use cases.

• Empower Sales and Customer Success teams with high-impact integration playbooks, value narratives, and enablement assets.

• Conduct targeted market, customer, and competitive research on SaaS platforms to drive ecosystem growth and revenue expansion.

What You Bring

• Required Experience: 5+ years in Product Marketing, Developer Marketing, or Technical Marketing in a B2B SaaS or platform environment.

• Technical Acumen: Proven ability to translate API concepts (endpoints, authentication, workflows) into clear commercial value.

• GTM & Project Execution: Demonstrated project management skills to lead cross-functional initiatives in a dynamic setting.

• Preferred: Experience with CRM, marketing automation, developer tools, or financial/tax SaaS ecosystems.

Your Dedicated Career Partner Applying through us gives you exclusive support. Your dedicated recruiter will advocate for your application, provide personalized interview preparation, and offer continuous feedback throughout your career journey.

Take the decisive next step—apply today for this Product Marketing Specialist - API's role!

salary: $34 - $37 per hour
shift: First
work hours: 8 AM - 5 PM
education: Bachelors

Responsibilities

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Skills

• Vendor Management
• Basic Software Skills
• Marketing Research
• Product Marketing Specialist
• API Marketing
• Developer Marketing
• Technical Product Marketer
• B2B SaaS
• Go To Market Strategy
• Integration Marketing
• Kennesaw GA Jobs
• API concepts
• Project Management
• CRM
• Marketing Automation
• Developer Tools
• SaaS ecosystems

Qualifications

• Years of experience: 5 years
• Experience level: Experienced

Randstad is a world leader in matching great people with great companies. Our experienced agents will listen carefully to your employment needs and then work diligently to match your skills and qualifications to the right job and company. Whether you're looking for temporary, temporary-to-permanent or permanent opportunities, no one works harder for you than Randstad.

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected].

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.