Vice President of Communications & Marketing

Job Description

Job Description

Description

Partners for HOME is seeking a Vice President of Communications and Marketing (VP) to join our mission to make homelessness in the City of Atlanta rare, brief and nonrecurring by providing strategic leadership over communications, marketing and external relations. The VP will work closely with the CEO, staff and Board of Directors to implement strategies to drive advance communication strategy while overseeing staff and contractors to execute the work. As a key member of the senior leadership team, the VP will:

• Develop and implement a strategic communications plan to establish PFH as a leading voice on homelessness on behalf of the Atlanta Continuum of Care.
• Direct marketing and brand management initiatives to advance the organization’s strategic and business objectives and enhance its reputation.

Key Responsibilities

Effective, Engaging, and Innovative Communications Plan Development and Execution

• Create and execute an annual strategic communications and marketing plan
• Distill complex information into a simple, clear message using examples, stories, and community information that are relevant and resonate with the donor, volunteer, and partner stakeholders
• Develop strategic briefing, key talking points, and communication materials
• Execute the development and implementation of social marketing, public and media relations, website content, communication/resource development materials and brand management
• Grow brand familiarity through a cohesive content strategy and consistent positioning across all communications channels.
• Grow organization’s media presence: cultivate media presence, build interest and coverage and pitch compelling stories. Lead media relations, including responding to media requests, crafting media content and facilitating interviews.
• Evaluate efficacy of communications; monitor and report out on strategic plan progress via key metrics and regular, systematic updates.
• Integrate equity principles into communications strategies, ensuring messaging is culturally sensitive, representative, and inclusive. Align strategies to advance communitywide racial equity goals and priorities.
• Maintain current, in-depth knowledge of the political climate and policies impacting efforts to reduce homelessness; partner with PM team and SME’s to educate the agency and its stakeholders regarding changes, risks, and talking points.
• May serve as a key representative for the organization in media interviews, public appearances, and other communication events.
• Developing and implementing plans to address and manage emergent issues and crises effectively to protect PFH’s reputation and enhance the brand

Organizational Leadership

• Work closely with leadership to create and advance the CoC strategic plan and PFH business plan
• Value and leverage the power of external networks and relationships
• Partner with CPO and VP’s to identify key areas of impact for communication opportunities
• Conduct, analyze and interpret internal and external research to support planning and development of organizational marketing strategies and plan
• Progressive thinker, understanding communication trends and best practices in marketing, paid and earned media
• Effective presenter, active listener, open to new ideas, keeps supporters informed and engaged
• Self-directed, pro-active, emotionally intelligent, and holds oneself accountable

Skills, Knowledge and Expertise

Qualifications:

• Bachelor’s Degree or equivalent with at least 5 years of progressive experience in a similar role.
• Comprehensive knowledge in nonprofit communications, and marketing
• Comprehensive knowledge of Microsoft Office Suite, Canva, Adobe and other design software as needed

Competencies, Knowledge, Skills, and Abilities

Ideal candidates will have demonstrated capabilities in the following areas:

• Strategic Communications : Ability to develop and execute a strategic communication plan including demonstrated competency in marketing, communications, brand management, and developing key messages for target audiences. Demonstrated ability in effectively managing media relations.
• Written & Verbal Communication : Ability to create exceptional written content and deliver verbal presentations in multiple settings, and present complex information in a clear, compelling and concise manner.
• External Relationship Development and Management: Ability to navigate complex political, private, and non-profit sectors and build and nurture collaborative relationships with a variety of stakeholders – donors, Boards, public officials, member organization, and other community leaders and partners.
• Agility and Adaptability : Adaptable to change and responsive to incorporating new insights into plans and strategies. Comfortable making decisions and the ability to thrive in an ambiguous environment or with imperfect information.
• Strategic Organizational Leadership: Proven ability to provide long term strategic direction, lead strategic plans, and direct team execution against measurable goals and objectives. Ability to recruit, develop, and retain a high-performing and diverse teams.
• Commitment to Equity : Ability to align strategic communications to advance Partners for HOME’s racial equity goals. Motivation and ability to foster diversity, equity, and inclusion.
• Creativity and innovation : thinks outside of the box and creatively to design marketing materials, new concepts, and company collateral to advance communication efforts.

Benefits

Partners for HOME offers a generous benefits package for full-time, permanent employees. Benefits include:

• Medical, dental, and vision insurance
• 401(k) plan with 6% match
• 20 days of paid vacation plus 2 personal days
• 11 paid holidays
• Half-day Fridays during the summer
• Health and wellness stipend
• Professional development stipend
• Cell phone stipend
• Paid medical leave