Director of Sales, Convenience

Director of Sales - Convenience Store (C-Store)

Overview

Are you a strategic, relationship-driven sales leader with a passion for growing national accounts in the fast-moving convenience retail space? We're looking for a Director of Sales to take our C-Store business to the next level by expanding distribution, launching new beverage innovations, and strengthening partnerships with key retailers and wholesalers like Core-Mark.

This role is a high-impact position responsible for driving sales, launching new products, and accelerating growth within national convenience store chains and key wholesalers. You'll be instrumental in shaping go-to-market strategy, managing top customer relationships, and ensuring best-in-class execution at retail.

Key Responsibilities

• Own and grow relationships with national convenience retailers and wholesalers, including Core-Mark, ensuring strong collaboration, new distribution gains, and promotional success.
• Lead new product introductions across the convenience channel, partnering with marketing, supply chain, and category teams to drive successful launches in beverages and other key categories.
• Develop and execute tailored sales strategies that increase brand visibility, velocity, and market share across national and regional C-Store partners.
• Negotiate and manage customer agreements, pricing strategies, trade programs, and promotional support to meet and exceed revenue and margin goals.
• Identify new business opportunities within the convenience store landscape, driving expansion into untapped banners and geographies.
• Monitor category and competitive trends, using syndicated and customer data to inform strategy, uncover opportunities, and optimize product assortments and merchandising.
• Collaborate cross-functionally with internal teams to align on forecasts, product flow, marketing activation, and retail execution strategies.

What You Bring

• Bachelor's degree in Business, Marketing, or related field required.
• Minimum 5+ years of CPG sales experience, with a strong track record of success in national account management within the convenience store channel.
• Existing relationships with key C-Store retailers and wholesalers such as Core-Mark, McLane, and national/regional convenience chains.
• Proven ability to introduce and scale new products, especially in the beverage category, through compelling presentations and retail programming.
• Strong negotiation, forecasting, and trade management skills, with the ability to influence across all levels of customer organizations.
• Comfortable working in a fast-paced, cross-functional environment with high autonomy and accountability.
• Proficiency with CRM tools, syndicated data (IRI/Nielsen), Microsoft Excel, PowerPoint, and forecasting platforms.

Why Join Us

This is an exciting opportunity to join a growing team and make an immediate impact in a dynamic, high-growth channel. If you're ready to bring energy, strategy, and executional excellence to a leading CPG brand, we'd love to meet you.