Assistant or Coordinator, Distribution Marketing

Job Title: Assistant or Coordinator, Distribution Marketing

Reports to: Sr. Director Content, Distribution & Marketing

Location: Atlanta - Hybrid

FLSA Status: Non - Exempt

JOIN OUR TEAM

At UP Entertainment, we are passionate about storytelling, cultural trends, and fostering dynamic audience engagement across screens and platforms. Join us in making UP Entertainment the leading platform for uplifting digital entertainment.

We’re excited to learn more about you! To apply for this position, please follow the link and instructions at the bottom of the job description. We look forward to learning about your interest in the role, your experience, knowledge and talents!

SUMMARY:

The Assistant or Coordinator, Distributor Marketing provides essential marketing, operational, and administrative support to the Distribution team, helping execute initiatives and partnerships across a broad portfolio of video distribution platforms. These include traditional cable and satellite providers (MVPDs), virtual MVPDs, SVOD, FAST, AVOD, and emerging distribution partners.

This role is central to supporting the growth and promotion of UP Entertainment’s brands across linear, subscription, and free ad-supported platforms, including UPtv, Aspire TV, UP Faith & Family, Aspire TV+, Cine Romántico, and Gaither TV. The assistant or coordinator plays a key role in implementing marketing activities that advance team goals, drive brand and content priorities, and strengthen partnerships with distribution partners.

As a core member of the Distribution team, this position provides day-to-day operational support and owns key processes and efficiencies, ensuring marketing initiatives and tactics are executed accurately, consistently, and efficiently. This is an exciting opportunity to contribute meaningfully at a dynamic time for UP Entertainment.

The job title and compensation will be based on the level of experience.

WHO WE ARE:

At UP Entertainment, we believe that quality entertainment, with uplifting and inspiring stories, has the power to positively impact hearts and change our world. Our core purpose is to UPlift Someone. UP Entertainment, celebrating its 20th anniversary this October, is the destination for uplifting entertainment for passionate and diverse audiences across the leading cable, satellite and streaming platforms. Brands include UP Faith & Family, UPtv, aspireTV, aspireTV+, GaitherTV+ and Cine Romántico. UP Entertainment’s award-winning pro-social initiative, “UPlift Someone,” has inspired over 200 million people to uplift others through its social videos.

UP Entertainment’s core values are: Be Uplifting, Be Your Best, and Be a Buffalo.

Be Uplifting

We aim to uplift and inspire, making someone’s day and their life better by serving them well. We share knowledge and information and are committed to developing ourselves and others. We team up across boundaries and differences to win. At UP, success is shared.

Your Best

Our employees are our greatest assets. Our differences, experiences and passions are respected, celebrated and supported at UP because we are most productive as our authentic selves. We always give our absolute best and pursue excellence by designing and planning for the results we want and deliver them.

Be a Buffalo

Like buffalo, we run unified toward challenges and face them with determination and strength. Our industry is unpredictable and so are we. We work hard and are most resourceful and innovative when pressure is applied. We are confident and courageous, resolute, and strong. At UP, we welcome disruption.

WHO YOU ARE:

You are passionate about entertainment marketing and energized by the evolving video and media landscape. You bring curiosity, creativity, and a strong sense of ownership to your work, and you take pride in supporting teams and partnerships with a high level of professionalism and service.

You are highly organized and detail-oriented, with strong project management and communication skills that allow you to manage multiple priorities effectively. You thrive in collaborative environments, enjoy building strong cross-department relationships, and approach your work with a customer-first mindset.

You are someone who looks for ways to improve processes, increase efficiency, and ensures work is executed thoughtfully and thoroughly. If you enjoy being at the center of the action, supporting impactful marketing efforts, and contributing to a growing portfolio of brands and platforms, this role is for you.

ESSENTIAL DUTIES & RESPONSIBILITIES:

• Execute marketing activities and campaign elements in support of distributor partnerships such as promotions, events, marketing collateral, administrative functions and creative, premiums, sponsorships, etc.
• Manage request and delivery of creative assets, ensuring proper use of brand, content and messaging.
• Act as a distributor marketing liaison among our Distributer Clients (Affiliates) and Inter-Company departments.

• Create, update, and maintain AirTable and marketing tracking documents.
• Download and disseminate requested reports from industry databases.
• Prepare and submit department creative requests and ensure they are fulfilled by deadlines.
• Maintain vendor relationships, source, and collect premiums/merchandise ideas and pricing and work with team on items that best represent our company.
• Keep abreast of video entertainment business, distributor platforms, consumer trends and new technologies.
• Ensure communications and creative assets are updated, in legal compliance and approved for external partner use (key art, presentations, logos, spots, trailers, etc.) in an organized, streamlined fashion.

• Interact with external distributor clients (affiliates) and agencies as directed.
• Create strong and succinct presentations, spreadsheets, reports and other documents.

• Develop monthly/quarterly brand overviews with key art, show descriptions, premiere dates, and content schedules.
• Prepare support materials for internal communications/meetings.
• Day-to-day support for Distribution Team.
• Administrative duties, as required.
• Demonstrated excellence in writing, proofreading and editing.

EDUCATION/EXPERIENCE: 

• Bachelor's degree (B.A.) or equivalent from a four-year college or university preferred (or equivalent combination of education and experience)
• Minimum of 1-5 years industry marketing, administrative, or related field highly preferred.
• Prior experience in the entertainment industry is a plus.

COMPETENCIES:

• Oral & Written Communications: Exceptional, written, and oral communication skills, including strong listening skills. Communicates well one on one, in small groups and larger presentations, including external public speaking. Writes clear, precise, well-organized documents using appropriate vocabulary, grammar, and wording.
• Teamwork: Ability to work independently and collaboratively as a team; experience working with cross-functional teams
• Exceptional time-management and organizational skills.
• Problem Solving and Analysis: Identifies significant problems and opportunities. Analyzes problems in depth and achieves effective resolution. Determines root causes for issues and solves for them, striving for continuous improvement.
• Judgement & Decision Making: Consistent logic, rationality, and objectivity in decision-making. Neither indecisive nor hip-shooter. Generates sensible, realistic, practical solutions to problems. Exhibits a high level of integrity, earning trust of coworkers and putting organization and team above self-interest.
• Project Management : Consistently collaborates with Distribution, Marketing, and Creative Services partners to deliver high-quality marketing execution that aligns with brand standards, project plans, and established timelines. Demonstrates strong project ownership by organizing, maintaining, and leveraging project management and asset tools—including AirTable, Brandfolder, and shared asset repositories—to ensure visibility, accuracy, and timely communication of updates and enhancements. Proactively develops and manages project timelines to meet key deadlines while supporting clear, cohesive messaging across multiple stakeholder touchpoints. Applies sound judgment and attention to detail when supporting branded promotions, events, and distributor logistics, and approaches special projects with flexibility, accountability, and a solutions-oriented mindset.

CERTIFICATIONS:

This job currently has no certification requirements.

SUPERVISORY RESPONSIBILITIES:

This job has no supervisory responsibilities.

OTHER:

This is a hybrid job role, with a combination of telecommuting workdays and in-office workdays.

We are an Equal Opportunity Employer. We are committed to equal-employment principles and comply with all applicable federal, state, and local equal employment opportunity laws and regulations. The terms and conditions of the application process and employment relationship are to be non-discriminatory—without regard to age, race, color, national origin, gender (including pregnancy, childbirth or medical condition related to pregnancy or childbirth), gender identity or expression, religion, physical or mental disability, medical condition, legally protected genetic information, marital status, veteran status, military status, sexual orientation or any other protected category or class that may be applicable to you in the jurisdiction where you are employed. UP Entertainment . Moreover, in accordance with federal and applicable state and local law, we provide reasonable accommodations for applicants and employees’ sincerely held religious beliefs, practices, or observances conflict with work requirements and for applicants and employees with known disabilities provided that such individuals are qualified to perform the essential functions of the job, with or without accommodation, and provided that any accommodations would not impose an undue hardship on the company or introduce a direct threat to the health and safety of the worksite employee with a disability or others. Any applicant or employee who requires a reasonable accommodation during the application process or to perform the essential functions of the job should contact a company manager, a company officer or Insperity to request such an accommodation.

TO APPLY: Visit UP Entertainments Careers Page . If you have previously applied with UP, please Login. If this is your first visit, select the career opportunity that is of interest to you. At the bottom of the job description, you will be prompted to create a candidate profile. Creation of an account is required to begin the application process.

For more information about UP Entertainment, our brands and values, please visit our website: