Digital Category Merchandising Analyst

Digital Category Merchandising Analyst

Location: Atlanta, GA (Onsite – 3 Days/Week)

Role Overview

We are seeking a Digital Category Merchandising Analyst to support the growth of a large-scale B2B eCommerce business. This role is part of the Digital Experience & Operations team and focuses on driving online revenue, optimizing digital merchandising, and enhancing omnichannel customer experiences.

You will work closely with category leadership and cross-functional teams to execute strategies around assortment, pricing, promotions, and digital experience, contributing to high-impact categories with significant revenue ownership.

Key Responsibilities

• Support execution of digital merchandising strategies across B2B and B2C channels.

• Analyze category performance and provide data-driven insights and recommendations.

• Optimize online assortment, pricing, availability, and product presentation.

• Partner with product, pricing, promotions, and operations teams to drive online sales growth.

• Monitor and improve conversion rates, search performance, and customer experience.

• Identify cross-sell and upsell opportunities to increase attachment rates.

• Leverage analytics tools to track KPIs, campaign performance, and customer behavior.

• Assist in building and executing omnichannel merchandising and go-to-market plans.

• Conduct competitive analysis and support continuous improvement initiatives.

• Collaborate with engineering and catalog teams to ensure an accurate and optimized digital site experience.

Required Qualifications

• 5+ years of experience in digital merchandising or eCommerce, with 2+ years in B2B eCommerce.

• Strong understanding of online merchandising, assortment planning, and pricing strategies.

• Experience with analytics tools such as Google Analytics, Adobe Analytics, Power BI, or similar platforms.

• Ability to analyze data and translate insights into actionable business decisions.

• Strong communication and stakeholder management skills.

• Detail-oriented with strong problem-solving and execution capabilities.

Preferred Qualifications

• Experience in Automotive, Industrial, or B2B eCommerce environments.

• Exposure to UX principles or customer experience optimization.

• Familiarity with omnichannel retail environments.

  Must-Haves
• 5+ years of experience in digital merchandising or eCommerce, with 2+ years in B2B eCommerce
• Strong understanding of online merchandising, assortment planning, and pricing strategies
• Experience with analytics tools (Google Analytics, Adobe Analytics, Power BI, etc.)
• Experience in Automotive, Industrial, or B2B eCommerce domains
• Strong category management, catalog management, merchandising experience — not adjacent/overlapping skillsets.
• Must have hands-on, recent experience