Events and Program Coordinator

Job Description

Job Description

Event Planning & Strategy
This role works closely with the Marketing Manager and Communications Specialist in a collaborative team environment.
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Collaborate with the marketing team to develop and execute event strategies that align with sales goals and brand positioning.
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Plan, coordinate, and manage all aspects of trade shows, dealer events, regional shows, and Our/Dealer co-op demos.
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Support Territory Managers (TMs) at regional events, identifying needs, and maximizing local engagement.

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Coordinate event timelines, vendor logistics, shipping details, and internal communication to ensure seamless execution.
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Maintain consistency in brand presentation, messaging, and professionalism across all event touchpoints.
Vendor & Dealer Logistics Coordination
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Research, negotiate, and secure contracts with booth companies, event venues, and service providers.
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Coordinate procurement of event materials, including booth structures, signage, promotional items, and marketing collateral.
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Coordinate fulfillment of dealer marketing materials working with TMs on needs of our dealers.
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Coordinate transportation and delivery of event assets, ensuring timely setup and teardown.
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Oversee dealer relationships for demo events, including sourcing tents, signs, flags, catering, porta potties, and necessary permits.
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Organize hotel accommodation and travel logistics for event personnel.
Event Execution & Hands-On Support
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Serve as the on-site lead for trade shows, dealer events, and demos, ensuring all elements are properly executed.
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Oversee event staff and hired personnel, delegating responsibilities effectively.
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Assist with booth setup and teardown for smaller events when necessary.
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Support packing and logistics for trade show crates until a dedicated system is in place.
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Capture photos and videos of events using a mobile device and provide them to the communications specialist for filing and distribution across advertising platforms.
Post-Event Analysis & ROI Tracking
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Conduct post-event evaluations to measure success, collect feedback, and improve future events.
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Track leads and sales impact from trade shows and events, reporting on ROI starting six months post-event.
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Provide feedback and recommendations for event enhancements and marketing effectiveness.
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Maintain memberships with industry associations that host shows and events.
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If events are slow, focus on refining and improving processes, procedures, and optimizing the organization of event areas.

Qualifications / Requirements
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3+ years of experience in event planning, marketing coordination, or a related field.
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Strong organizational and project management skills with attention to detail.
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Ability to manage multiple events simultaneously and work under tight deadlines.
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Excellent communication and interpersonal skills for vendor negotiations and team coordination.
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Experience with event budgeting, logistics, and vendor management.
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Familiarity with trade show planning, venue selection, and exhibit setup.
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Proficiency in Microsoft Office Suite and event management software.
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Experience in the Adobe Suite is a bonus but not mandatory.
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Willingness to travel frequently and work flexible hours, including evenings and weekends as needed. (Up to 50% travel)
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Ability to lift up to 50 lbs occasionally for event setup and teardown.

Benefits
• Paid Medical, Dental, and Vision Insurance (employee only)
• Paid Life and Disability Insurance (employee only)
• 401k with 6% match
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2 week vacation, 3 personal days and 3 sick days per year
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Paid Holidays
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Paid Training Company Description

Fast paced Automotive industry that is continuously growing and expanding!

Company Description

Fast paced Automotive industry that is continuously growing and expanding!