Retail Channel Marketing Manager

Oldcastle® APG, a CRH Company, is North America’s leading provider of innovative outdoor living solutions that enable customers to Live Well Outside. The manufacturer’s portfolio of premier building products inspires endless possibilities while providing enduring outdoor spaces where people can connect, reflect and recharge. Award-winning brands include Belgard® hardscape, Echelon® Masonry, MoistureShield® composite decking, RDI® railing, Catalyst™ Fence Solutions, Sakrete® packaged concrete, Amerimix® mortar, Pebble Technology International® pool finishes, Lawn & Garden mulches and landscape features, and Techniseal® sands and sealant technologies.

Job Summary

Oldcastle APG, a leading provider of outdoor living solutions in North America, is seeking a Retail Channel Marketing Manager to oversee our Retail Channel go-to-market strategy for our entire portfolio of brands.

In this role, you will be charged with connecting insights and opportunities generated by our Brand Marketing team to build results-driven programs that generate revenue, support sales teams and grow our customers into loyal partners.

The ideal candidate for the Channel Marketing team is an accomplished marketing leader with a high degree of connection to – and understanding of – the sales process, as APG’s Channel Marketing team serves as the “bridge” between sales and marketing. Though experience in the building products space is not required, the ability to operate cross-functionally, identify key strategic priorities and balance competing priorities from sales, marketing, product and leadership will be crucial for success.

Job Location

This is a hybrid role based out of Atlanta, GA.

Job Responsibilities

To achieve those goals, the Channel Marketing Manager’s responsibilities will include:

• Strategic Planning & Initiative Development
  • Own strategic account planning for the Retail vertical, building programs to drive consideration, conversion and education in partnership with Brand Marketing and sales leadership.
  • Oversee the design, execution and maintenance of channel marketing plans including and not limited to advertising, selling tools, training, samples and displays.
  • Effectively manage Channel budgets to achieve brand-level KPIs, with a focus on increasing revenue.

• Channel and Product Expertise
  • Develop expertise in the Retail channel to ensure customers are kept at the center of how APG brands are positioned, merchandised and sold.
  • Continuously explore industry best practices to maximize creativity, inform our team and drive results.
  • Build expertise across APG’s product categories to establish trust and ensure our brands are marketed effectively within the Retail channel.
  • Present strategy and initiatives to senior leadership – both internal to APG and external to our Retail partners.

• Sales Team Support
  • Develop a deep integration with Retail leadership to understand – and achieve – sales goals for multiple APG brands simultaneously.
  • Work closely with internal and external stakeholders to ensure that APG delivers a best-in-class brand experience at every stage of the buying cycle, both online and in-store.

• Cross-Departmental Collaboration
  • Partner with Brand Marketing to ensure their strategies align with overall Retail channel strategy – including helping to refine messaging, positioning, branding, merchandising, online presence, customer experience and more.
  • Work closely with stakeholders in brand management, CRM, sales and others to ensure their strategies and initiatives align with Retail Channel best practices and are effectively driving revenue.
  • Promote teamwork and collaboration, show initiative and influence with stakeholders to successfully execute Retail Channel marketing initiatives within a crowded landscape.
  • Develop and sustain strong partner relationships with key Retailer contacts, vendors, and third-party agencies.

• Performance Analysis
  • Develop comprehensive measurement tools to evaluate program/promotional effectiveness and recommend changes and improvements as required.

Job Requirements

• 7+ years of experience in marketing, branding, product strategy, sales enablement or other strategic marketing roles.
  • Agency experience and/or experience in the building & construction industry is preferred but not required.
• Bachelor’s degree – or equivalent experience – in marketing, communications, business or a related field.

• Analytical problem solver with experience in analyzing business cases and developing go-to-market strategies in the building products industry.
• Proven ability to rapidly digest and synthesize new information on products, sales strategies, customers, competitors and decisionmakers.
• Excellent presentation skills and the ability to communicate confidently and professionally.

• A dedication to organization and ability to collaborate on multiple projects with multiple stakeholders simultaneously.
• Strong sense of urgency and ability to respond to requests and challenges quickly.
• Ability to travel up to 15%

What CRH Offers You

• Highly competitive base pay
• Comprehensive medical, dental and disability benefits programs
• Group retirement savings program
• Health and wellness programs
• An inclusive culture that values opportunity for growth, development, and internal promotion

About CRH

CRH has a long and proud heritage. We are a collection of hundreds of family businesses, regional companies and large enterprises that together form the CRH family. CRH operates in a decentralized, diversified structure that allows you to work in a small company environment while having the career opportunities of a large international organization.

If you’re up for a rewarding challenge, we invite you to take the first step and apply today! Once you click apply now, you will be brought to our official employment application. Please complete your online profile and it will be sent to the hiring manager. Our system allows you to view and track your status 24 hours a day. Thank you for your interest!

Oldcastle APG, a CRH Company, is an Affirmative Action and Equal Opportunity Employer.

EOE/Vet/Disability

CRH is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or any other characteristic protected under applicable federal, state, or local law.