Director, Brand & Local Media

Job Description

Job Description

We are looking for a strategic media leader to oversee paid investment across brand and local marketing efforts in Atlanta, Georgia. This role will shape cross-channel media direction, connect business priorities to measurable outcomes, and guide partners and internal teams toward stronger lead generation and conversion performance. The ideal candidate brings a sharp analytical mindset, strong leadership skills, and the ability to balance long-term brand impact with near-term efficiency.

Responsibilities:
• Direct paid media strategy across brand and local initiatives, aligning investment decisions with lead growth, conversion targets, and cost efficiency goals.
• Convert commercial priorities into practical media plans by defining budget distribution, channel focus, audience strategy, and structured experimentation across creative, formats, and bidding approaches.
• Present recurring performance insights to executive stakeholders, highlighting optimization opportunities, budget shifts, emerging risks, and recommended corrective actions.
• Assess how brand and local media investments influence overall business results and make informed tradeoff decisions across channels to improve total performance.
• Use campaign and platform data to uncover growth opportunities, performance barriers, and signs of declining return across media programs.
• Partner with analytics teams to turn attribution, measurement, and marketing mix insights into clear actions that improve campaign effectiveness.
• Manage agency relationships by setting expectations for reporting standards, testing discipline, execution quality, and performance accountability.
• Lead regular business reviews and account audits with agency partners to ensure media programs follow best practices and deliver expected outcomes.
• Support franchise-facing media communication by shaping educational resources, addressing escalations, and ensuring performance guidance is clear and actionable.
• Develop and coach senior media leaders, reinforcing a culture of ownership, strategic thinking, and continuous performance improvement.• 5+ years of experience in paid media, growth marketing, or performance marketing leadership roles.
• Demonstrated success managing multi-channel media budgets and improving efficiency across acquisition-focused campaigns.
• Strong knowledge of paid search, paid social, and broader digital media planning principles.
• Experience leading external agency partners and driving accountability through measurable results.
• Ability to interpret attribution and marketing mix insights to inform investment and optimization decisions.
• Strong communication skills with experience presenting recommendations and results to senior leadership.
• Background in team leadership, coaching, and developing high-performing marketing professionals.
• Familiarity with media relations, communication strategies, and corporate communications is valued.