Media Director

Job Description

Job Description

Company Description

At National Vision we believe everyone deserves to see their best to live their best. We help people by making quality eye care and eyewear more affordable and accessible. National Vision is one of the largest optical retail companies in the United States with over 1,200 stores. We operate four retail brands: America’s Best Contacts & Eyeglasses, Eyeglass World, and Vista Optical inside select Fred Meyer stores and on select military bases. We offer an innovative culture where training is a priority, hard work is praised, and career growth is a reality.

We are hiring for a Media Director to join our growing team!

Job Description

National Vision is seeking a results-driven, strategic, and innovative Media Director to lead our media strategy. This critical leadership role is responsible for developing and executing comprehensive media plans across both traditional channels (TV, radio, print, out-of-home) as well as emerging media channels (paid search, paid social, and affiliate), ensuring alignment with overall marketing objectives. The Media Director will manage a performance marketing manager, who oversees paid search, paid social media, and affiliate network strategies. The ideal candidate will have a strong background in media planning and buying, a passion for data-driven decision-making, and a proven ability to lead teams and collaborate across functions.

What Would You Do? The Specifics.

• Develop and execute integrated media strategies to drive brand awareness and engagement.
• Oversee media planning and buying across traditional channels, ensuring alignment with broader marketing objectives.
• Partner with internal teams, including marketing, merchandising, and creative, to ensure cohesive and integrated campaigns.
• Collaborate closely with digital and social media teams to ensure seamless cross-channel integration.
• Manage media budgets, forecasts, and resource allocation to maximize ROI.
• Build and maintain strong relationships with media vendors and agency partners.
• Negotiate and manage contracts with media partners, securing favorable terms and pricing.
• Analyze media performance data and campaign results, providing actionable insights to optimize campaigns.
• Present regular performance reports, highlighting key metrics, trends, and recommendations to senior management.
• Lead, mentor, and develop a manager of performance marketing, fostering a culture of collaboration and continuous learning.
• Manage the Digital Marketing Manager, who oversees paid search, paid social media, and affiliate network strategies.
• Evaluate the needs of the media team to ensure full coverage for all media channels.
• Provide guidance and professional development opportunities to ensure team growth and effectiveness.
• Stay abreast of media industry trends, innovations, and best practices.
• Identify and recommend new approaches to effectively reach and engage target audiences.

Qualifications

Work Experience

• 10+ years of experience in media planning and buying, with a proven track record of driving results and maximizing ROI. (Required)
• 3+ years in a leadership role. (Required)

Education

• Four-year college degree or equivalent experience. in marketing, advertising, business, or a related field. (Required)
• Master's Degree (Preferred)

Additional Skills

• Excellent leadership and team management capabilities. (Required)
• Strong negotiation and contract management skills. (Required)
• Exceptional analytical and problem-solving abilities. (Required)
• Effective communication and presentation skills. (Required)
• Ability to thrive in a fast-paced, collaborative environment. (Required)

Additional Information

Taking Care of our People!

We understand the importance of financial health and security, and because of that, we provide competitive compensation to all associates. We also offer a comprehensive benefits package including health and dental insurance, 401k retirement savings with company match, flex spending account, paid personal time off, paid company holidays, parental leave, employee eyewear discount, and much, much more. At National Vision, we strive to deliver opportunities for professional growth and long-term career fulfillment. We provide training programs and access to educational courses and pride ourselves on the ever-increasing amount of promotions from within.
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We are an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, and other legally protected characteristics.