Manager, Demand Marketing

Description

Overview

Agilysys, Inc. (NASDAQ: AGYS) is an innovative software development company dedicated to transforming the guest experience by improving the quality of service through technology. Our goal is to help our customers win the guest recruitment battle, enhance guest engagement and increase guest spending. Agilysys operates extensively throughout North America, with additional sales and support offices in the Singapore and Hong Kong. For more information, visit www.agilysys.com.

We are seeking a hands-on, strategic, results-driven Manager, Demand Marketing to lead our efforts in building awareness and demand for Agilysys products in key sectors within the food service management industry. You will design, deliver, and optimize marketing programs and campaigns — including trade shows, digital, targeted email, and outbound outreach — with the core goal of generating high-quality leads and building sustainable pipeline. This role will partner closely with product marketing and sales to drive program adoption, pipeline acceleration, and cross-functional alignment. This position reports to the Vice President, Demand Marketing & Global Marketing Operations and will work out of our Alpharetta, GA office 5 days a week.

Key Responsibilities

Demand Generation Strategy & Planning

• Identify key target buyers based on sales priorities and goals; build and prioritize campaigns that reach and resonate with them.
• Develop and own the demand generation plan and calendar for core product verticals within food service management and related sectors (restaurants, higher education, healthcare, active adult communities, amusement parks, convention center and golf)
• Develop and manage comprehensive marketing programs such as campaigns, trade shows, webinars, content syndication, and other identified channels

Events & Trade Shows

• Plan for participation in trade shows and industry events, particularly in food service management and hospitality.
• Leverage events before, during, and after for content, digital amplification, and outbound outreach.

Digital Marketing & Campaigns

• Lead content strategy for sector specific demand gen: landing pages, nurture flows, SEO/SEM, display, retargeting)
• Collaborate with analytics team to measure and optimize digital campaigns to drive awareness and pipeline.
• Build and execute targeted email campaigns, account-based marketing (ABM) where applicable, and outbound outreach to key accounts.

Content & Messaging

• Collaborate with the content team to ensure coverage across TOFU, MOFU, and BOFU with the right mix of assets to drive conversion.
• Partner with product marketing and sales to develop and deploy effective sales enablement tools, including pitch decks, competitive battle cards, FAQs, and product one-pagers.

Pipeline & Lead Quality

• Ensure that leads generated are qualified and have a high potential to convert, work closely with sales on handoff criteria, SLAs, and feedback loops.
• Monitor pipeline metrics — lead to opportunity conversion, cost per lead / opportunity, pipeline velocity, funnel leakage — and report on demand generation ROI.

Overall Program Management

• Stay current on food service management/ SaaS industry trends, competitive programs and marketing best practices
• Forecast program spend, track actuals vs. budget, and ensure financial discipline
• Manage vendor and agency relationships (e.g., media buying, event management, co-marketing partners)

Requirements / Qualifications

• Bachelor’s degree in marketing, Business, or related field; MBA is a plus
• 5–8+ years of experience in B2B marketing, ideally in SaaS or technology
• Proven track record managing marketing programs or campaigns end-to-end, especially digital channels, ABM, content syndication, virtual/hybrid/in-person events and trade shows
• Strong project management skills; comfortable juggling multiple large programs simultaneously
• Excellent analytical skill with the ability to interpret data, derive insights, and make recommendations
• Hands-on experience with marketing automation (Pardot preferred), and CRM (Salesforce preferred)
• Excellent written and verbal communication, stakeholder management, and cross-functional collaboration skills
• Comfortable working in a fast-paced environment, adapting to change, and scaling processes
• Ability to travel occasionally for industry events, customer meetings, or regional alignment sessions

Preferred Attributes

• Background in hospitality, food service management, travel or related verticals is highly desirable
• Success with co-marketing and partner programs
• Experience with conducting lead qualification before handing off to sales

What You’ll Be Measured On

• Program KPIs (leads, pipeline, conversion rates, ROI)
• On-time delivery and quality of marketing programs
• Budget adherence and cost efficiency
• Stakeholder satisfaction and internal alignment
• Scalability and repeatability of marketing processes