Director of Marketing

Position Description:

ACM Chemistries is seeking a data-driven, proactive, and strategically minded Director of Marketing to build and lead a modern B2B marketing function that directly supports business growth. Reporting to the VP of Sales and Marketing, this individual will be based in our Duluth, GA office. The Director of Marketing will be responsible for designing and implementing marketing strategies tied to measurable business outcomes including customer acquisition, retention, reactivation, and share-of-wallet expansion.
This role goes beyond traditional marketing communications — the ideal candidate will think like a general manager and bring financial literacy, quantitative rigor, and cross-functional collaboration to the role. They will be a key partner in scaling our fast-evolving inline treatment segment and continuously improving the performance of our established product lines. ACM is a leading manufacturer of chemical admixtures and paver surface treatments for manufactured concrete products.

Responsibilities:

• Develop and execute strategic marketing plans to meet defined business objectives
• Lead with a 'Marketing by Objectives' approach; define and track KPIs such as new customer acquisition, retention rate, reactivation, and average revenue per customer
• Collaborate with Finance to define and report on marketing ROI
• Use customer analytics to segment targets and prioritize high-impact programs
• Develop and manage programs to support first-time purchases, onboarding, and upselling
• Support Sales through campaign design, messaging, and enablement tools
• Influence cross-functional teams to align around shared customer growth goals
• Serve as the internal voice of the customer; support improvements across service and operations
• Advocate for the business: marketing decisions must reflect bottom-line thinking
• Partner with customer service, finance, and operations to address pain points impacting growth

Routine Responsibilities:

• Manage and lead the Marketing function including any staff or contractors
• Oversee creation of marketing materials across print, digital, social, and events
• Drive outbound marketing, email campaigns, and customer engagement programs
• Oversee and improve customer onboarding and training programs
• Set, track, and manage the marketing department budget

Education and Experience:

• Bachelor's degree in Marketing, Business or a related field; MBA a plus
• 8+ years of experience in B2B marketing, ideally in manufacturing or distribution
• Demonstrated success building or transforming a marketing function
• Strong track record of using data to drive marketing decisions and outcomes

Skill Requirements:

• Financial literacy and strong business acumen
• Comfortable working across departments to influence change
• Experience in a marketing role within a manufacturing or industrial environment preferred
• Excellent communication, leadership, and collaboration skills
• Proficiency in Microsoft Office Suite and modern marketing tools (CRM, email automation, etc.)

Compliance:

• Non-smoker / Non-vaper
• Ability to stand/sit for extended periods of time
• Ability to travel by car or plane
• Ability to lift and carry 25 pounds unassisted