Content Manager

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Title

Content Manager

Department

Marketing

Reports To

Vice President of Marketing and Communications

Summary

The content manager for United Way of the Coastal Empire (UWCE) is responsible for creating and implementing compelling and engaging content for the organization's social media channels, as well as across a variety of digital and traditional platforms to include website, e-newsletters, videos, marketing collateral, blogs, and other related marketing projects

Employee Expectations

UWCE is synonymous with charitable service and strives to positively impact the issues people care most about in our community. All UWCE employees are critical to our work and expected to present the best image of our organization as they represent the United Way in our community. All employees are expected to accept their responsibilities, adhere to acceptable principles in matters of personal conduct and exhibit a high degree of personal integrity at all times.

Position Requirements & Qualifications

• Bachelor's degree with three to five years of experience in marketing or related field
• Excellent writing skills; Writing samples will be requested
• Graphic Design skills; Design samples will be requested
• Professional experience with social media and email marketing tools
• Detail-oriented, well-organized, high energy, and outcomes-driven
• Understanding of non-profit fundraising
• Demonstrates strong communication and storytelling abilities
• Relationship builder, collaborator, and team player
• Ability to develop content on traditional and digital platforms Proficiency in Canva, Adobe Creative Suites, WordPress, and Hootsuite or similar graphic design and content scheduling programs

Essential Job Responsibilities

• Coordinate and oversee projects to ensure project deliverables, deadlines, and requests are met (Check requests for completeness, communicate with campaign owners on project needs and deadlines, move campaign through the editing and creative process to completion, etc.).
• Create, design, and implement social media content and calendar as well as monitor, moderate, and respond to audience comments, tags, and mentions.
• Develop campaigns to share United Way of the Coastal Empire's events, impact, and mission through compelling content on social media, email newsletters, the website, blogs, and other platforms.
• Maintain, organize, and track inventory of digital assets.
• Remain competent and current through self-directed professional reading, developing professional contacts with colleagues, and attending professional development courses Contribute to the overall success of the organization by performing all other duties as assigned.

Traits & Distinguishing Characteristics

• Maintains exceptionally high standards of integrity and confidentiality
• Takes ownership of work and demonstrates a willingness to accept responsibility for decisions and actions
• Seeks and receives feedback graciously and with a dedication to continuous improvement
• Demonstrates commitment to quality in every task performed
• Understands overall marketing strategy and what takes highest priority of assigned tasks

United Way Core Competencies for All Staff

• Mission-Focused: Catalyze others' commitment to mission to create real social change that leads to better lives and healthier communities. This drives their performance and professional motivations.
• Relationship-Oriented: Understands that people come before process and is astute in cultivating and managing relationships toward a common goal.
• Collaborator: understands the roles and contributions of all sectors of the community and can mobilize resources (financial and human) through meaningful engagement.
• Results-Driven : Dedicated to shared and measurable goals for the common good; creating, resourcing, scaling, and leveraging strategies and innovations for broad investment and impact.
• Brand Steward: Steward of the brand and understands his/her role in growing and protecting the reputation and results of the greater network.

Physical Demands

Occasionally includes reaching above shoulder heights, below the waist, or lifting up to 25 pounds for office equipment, supplies, and materials

Status

Exempt (Salaried)