Category Market Development Manager- Labels and Packaging
- Presenting to customers new growth opportunities in digital Label and Packaging converting.
- Helping customers to build their core production capabilities to incorporate HP digital printing and workflow solutions.
- Driving adoption of HP digital printing solutions in the Labels and Packaging area (e.g. placing more 6K+, 200K and v12’s in the field).
- Ensuring customers have a smooth transition to incorporating their HP digital press in service, thereby driving faster adoption rates and higher print volumes.
- Tracking sales results vs sales goals and determining what are the causes of gaps in our results and determining the action items to overcome those gaps.
- Provide market-based feedback to the GBU to ensure new product development incorporates value added features
- Help the category team understand product strengths and weaknesses, missing features
- Work with Software and Solutions to produce new features based on market requirements, and develop better professional services to help customers ramp up their business.
- Provide support and analysis to category managers regarding wins and losses, including gaining customer feedback on why HP lost deals, and how many blind spots we had and why we had those blind spots.
- Work with Marketing to ensure proper lead generation and customer awareness of products to meet sales goals
- Develop materials that can be used by Sales in the sales process.
- Develop materials that can be used by customers as a roadmap to building their business designed for growth in the Labels and Packaging segment.
- Support Category Managers to develop product and solution value propositions based on product capabilities and financial goals of our customers
- College degree in Marketing/Business/Technical, MBA preferred
- Deep understanding of the Label or Packaging market, and HP Indigo products preferred.
- Strong business acumen and product marketing skills
- Strong communications and inter-personal skills
- Ability to navigate between strategic view and detailed analysis
- Ability to think strategically (what and why), as well as tactically (how).
- Ability to influence individuals and teams without direct “line of authority”.
- 10 or more years in the Industrial Print business (Graphic Arts industry)
- Able to network internally across key stakeholders both internally and externally
- Previous Product Marketing/Management experience
- Health insurance
- Dental insurance
- Vision insurance
- Long term/short term disability insurance
- Employee assistance program
- Flexible spending account
- Life insurance
- Generous time off policies, including;
- 4-12 weeks fully paid parental leave based on tenure
- 11 paid holidays
- Additional flexible paid vacation and sick leave (US benefits overview)
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