Public Relations and Governmental Affairs Professional (Electric Vehicle Sector)
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About SK Battery America (SKBA) As the flagship entity of SK On and a leader in the electric vehicle (EV) battery manufacturing sector, SKBA is at the forefront of advancing high nickel technology. With an impressive revenue of $2 billion and dedicated team of over 3,0000 employees, we provide high-energy density battery cells to top automotive brands like Ford, Volkswagen, and Hyundai Motors. SKBA's North American expansion is marked by strategic joint partnerships with industry giants such as Ford and Hyundai, underscoring our commitment to the evolving EV landscape. Role and Responsibilities Key Responsibilities: Manage members of internal and external communications team while working closely with the CEO and Human Resource Department. Public Relations: - Develop and execute PR strategies to promote the company's EV products and initiatives.
- Cultivate relationships with journalists, industry influencers, and stakeholders in the EV sector.
- Pitch stories, press releases, and thought leadership articles to media outlets covering EVs and clean energy.
- Organize press events, product launches, and promotional campaigns to generate positive media coverage.
Governmental Affairs: - Monitor legislative and regulatory developments related to electric vehicles, renewable energy, and environmental policies.
- Engage with government officials, policymakers, and regulatory agencies to advocate for supportive policies and incentives for EV adoption.
- Represent the company's interests in industry associations, coalitions, and advocacy groups focused on clean transportation and sustainability.
- Provide strategy guidance to internal teams on navigating regulatory landscapes and compliance requirements.
Stakeholder Engagement: - Collaborate with internal teams including marketing, sales, and product development to align PR and advocacy efforts with business objectives.
- Build and maintain relationships with EV industry partners, environmental organizations, and community stakeholders.
- Identify opportunities for strategic partnerships and collaborations to advance the company's EV agenda and enhance its reputation.
Crisis Communication: - Develop crisis communication plans and protocols to address potential reputational risks and issues.
- Serve as a spokesperson for the company during crisis or sensitive situations, effectively managing media inquiries and public perception.
- Coordinate with legal and compliance teams to ensure messaging aligns with regulatory requirements and company policies.
Thought Leadership: - Position company executives as thought leaders in the EV industry through speaking engagements, industry panels, and bylined articles.
- Identify speaking opportunities and industry conferences to showcase the company's expertise and contributions to the EV sector.
- Develop content and messaging to communicate the company's vision, values, and contributions to sustainable transportation.
Skill and Qualifications - Bachelor's degree in Public Relations, Communications, Political Science, Environmental Studies or related field; advanced degree preferred.
- 8+ years experience in public relations, governmental affairs
- 5+ years of direct experience with legislative and regulatory processes, preferably related to energy, transportation, and environmental policies.
- Excellent communication Skills, both written and verbal, with the ability to effectively communicate complex issues to diverse audiences.
- Proven track record of building relationships with government officials, industry stakeholders, and media contacts.
- Strategic thinker with the ability to develop and execute integrated PR and advocacy campaigns
- Ability to work independently and collaboratively in a fast-paced environment.
- Preferably 3+ years experience in Microsoft Office Suite and familiarity with PR software / tools.
- 3+ years experience in advocacy roles within the automotive clean energy industry (Nice to have).
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