Manager, Global B2B Tradeshows + Events
IHG Hotels & Resorts
Atlanta, GA
Plan and execute high-impact B2B events that go beyond logistics - events that create genuine opportunities for IHG's global sales leaders to deepen customer relationships, strengthen brand affinity, and bring customers closer to who we are as a company. Every event this role produces should serve a clear commercial purpose: it must reflect our brand portfolio, tell a compelling story about IHG, and be meaningfully aligned to the customer audience in the room. This is not a purely operational events role. It requires a manager who thinks strategically about the customer journey and brand experience, while also owning end-to-end execution with precision and accountability. The ability to balance creative programming with commercial intent - and deliver both on a global scale - is what sets this role apart Your day to day
- Serve as a key contributor within IHG's Global Sales Operations & Enablement team, producing B2B events that create meaningful opportunities for global sales leaders to engage and deepen relationships with their customers - moving beyond transactional interactions to build lasting brand loyalty.
- Design and deliver event experiences that are intentionally aligned to the customer audience - ensuring every program tells a coherent story about IHG's brand portfolio, demonstrates our values as a company, and strengthens customers' understanding of who we are and what we offer.
- Develop and implement creative, high-impact event concepts that balance commercial purpose with genuine engagement - always delivering within budget and with a clear measure of success tied to relationship and brand outcomes.
- Lead the creation of comprehensive event briefs with clearly defined objectives, audience profiles, budgets, and timelines - ensuring each event is purpose-built for its intended customer audience and sales context.
- Collaborate with stakeholders, content teams, and sales leaders to conceptualize events, design agendas, and develop the appropriate event format, flow, and mainstage run of show - with customer experience and brand storytelling as the guiding lens.
- Own end-to-end accountability for all event services - including venue selection, event design, registration, accommodations, travel, transportation, food and beverage, and facilities.
- Lead contract negotiations with all event suppliers, including décor vendors, destination management companies, IHG hotels, and internal technology teams, ensuring favorable terms and brand alignment.
- Take full ownership of event budgets, including revenue-driving strategy through internal participation, sponsorships, and trade shows - managing the complete payments process with accuracy and accountability.
- Manage all event-related financial activity in full compliance with IHG's internal financial controls, corporate travel and expense policies, and the regulatory standards expected of a publicly traded company - including accurate, audit-ready documentation of all spend, vendor payments, and reimbursements.
- Ensure all supplier contracts and expenditures follow established approval workflows and procurement standards, maintaining complete transparency in how event budgets are committed and reconciled - with no exceptions for high-profile or time-sensitive programs.
- Produce timely and accurate financial reporting across all event programs, including budget-to-actual reconciliations, accruals, and post-event financial summaries that meet the documentation standards required for internal audit and external compliance review.
- Develop and execute comprehensive event communication plans covering all logistical arrangements for attendees and stakeholders.
- Partner with Customer Engagement and Marketing teams on branding, materials, and event communications to ensure consistency and quality across all customer-facing touchpoints.
- Serve as a subject matter expert to internal and external event partners, building detailed project management plans that meet established schedules and proactively resolving technical or operational challenges.
- Manage IHG's presence at tradeshows, including strategic placement of all exhibitor and sponsor booths on the tradeshow floor - ensuring our brand shows up with purpose and impact in third-party environments.
- Serve as the primary point of contact for speakers, coordinating all AV needs, rehearsal schedules, and session-specific requirements.
- Contribute to the broader events team by developing business tools and assets that raise the standard for how the organization delivers B2B events and customer experiences.
- Define, measure, and report on event success metrics - including relationship depth, brand sentiment, and engagement quality - using post-program analysis to drive continuous improvement and greater operational efficiency.
- Bachelor's Degree in Business, Hospitality, Event Management, Marketing, or a related discipline.
- 6+ years of progressive experience coordinating, managing, and executing large-scale B2B conferences and customer events, with demonstrated proficiency across multiple disciplines relevant to the role.
- Demonstrated experience producing events with a clear commercial or relationship-building objective - not just operationally flawless events, but events that move the needle on customer engagement and brand perception.
- On-property hotel experience is a strong plus.
- Proven project management expertise in organizing, planning, and executing large-scale events from conception through completion.
- Demonstrated experience hiring and managing multiple vendors across complex, high-visibility projects.
- Strong ability to perform under pressure - balancing competing priorities and pivoting quickly in a fast-changing environment.
- Excellent verbal and written communication skills, with the ability to inform and align clients, vendors, colleagues, staff, and hotel partners.
- Exceptional attention to detail with the ability to manage multiple workstreams simultaneously with precision.
- Proven ability to build credibility and strong relationships through subject matter expertise and a collaborative, solutions-oriented approach.
- Systematic approach to problem-solving with a track record of resolving challenges proactively.
- Strong contract negotiation skills with a solid understanding of event vendor contract terms and language.
- Demonstrated budget ownership experience - including building, managing, and reconciling six-figure event budgets with a focus on financial accountability and ROI.
- Hands-on experience managing group housing and air travel manifests for VIP programs.
- Proficiency and highly experienced with meeting registration systems such as Cvent.
- Proficient in project management systems such as Monday.com or equivalent project management tools.
- Deep understanding of Audio Visual technology and production management.
Posted 2026-05-12
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