Marketing Manager III
A client with Kforce is seeking a Marketing Manager III to join their team in Atlanta. Responsibilities:
- Execute and measure customer-backed email/marketing automation campaigns in Eloqua to drive usage, conversion, retention, revenue and unit growth
- Set up and QA campaigns in Eloqua for lifecycle marketing stages, lead nurture, onboarding, and trial conversion
- Plan and manage the end to end process of direct mail campaigns - including strategy, creative development and management of print and fulfillment vendors
- Plan, execute and measure campaigns
- Build program test plans. Perform and analyze A/B split testing along with analyst
- Partner closely with cross functional teams (e.g. Segment Marketers, Product
- Managers, Data Ops, Analytics, Creative & Deployment Agencies) to execute campaigns, as well as optimize and analyze campaign results
- Develop program/creative brief. Manage creative development with copywriter, designer and programmers
- Accurately estimate and track program costs, weekly campaign timelines and results
- Build and ensure on-time detailed program schedules - from kick off to tracking codes to legal/compliance review to deployment and results tracking, including managing stakeholder expectations and communicating out project timelines
- Set-up, test/QA and deploy email campaigns in Eloqua
- To be considered for this position, candidates must have experience in a similar role, or they must possess significant knowledge, experience, and abilities to successfully perform the responsibilities listed
- Relevant education and/or training will be considered a plus
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