Senior Director, Marketing Strategy & Operations

Senior Director, Marketing Strategy & Operations

This position is based in Atlanta, GA in our Galleria office and is a hybrid role. Applicants in CA, CO, DC, HI, IL, MD, MA, MN, NJ, NY, RI, VT, and WA are not eligible for this posting.

Senior Director, Marketing Strategy & Operations

You’ll never be bored in this role – and that’s a good thing! This position helps serve as the glue to keep marketing working towards the overall objectives to grow Aaron’s business. The ideal candidate is comfortable working both within the marketing department as well as cross functionally in a role that is more about influence than direct control. A relentless focus and appreciation of our customers is critical as this person will help translate insights and analysis into strategic action to drive better promotions, clearer communication tools both to our customers and to store operations, stronger external partnerships, and help guide our marketing relationship with our franchisees. Ensuring consistent and clear communication with our customers is critical across multiple touchpoints and within Aaron’s brand standards. This person’s key partners will be VP Store Support, VP Ecommerce Operations, VP Merchandising & Supply Chain, and Sr. Director Campaign and CRM, as well as other leaders in the Store Support Center.

The Details

What You Need:

• Proven ability to set marketing strategy and translate business objectives into integrated, multi-channel plans.
• Strong creative and messaging acumen, with the ability to evaluate, guide, and optimize creative work for effectiveness and brand consistency.
• Deep understanding of marketing operations, including planning cadence, process re-engineering, budgeting, and governance.
• Advanced analytical and problem-solving skills; able to leverage data, insights, and testing to drive decisions and ROI.
• Exceptional cross-functional leadership skills, influencing senior stakeholders across Brand, Creative, Media, Merchandising, Product, and Operations.
• Experience building and scaling high-performing teams, with a strong coaching and talent-development mindset.
• Ability to balance strategic vision with operational rigor in fast-paced, complex environments.
• Strong change-management capabilities, driving alignment and adoption across teams and partners.
• Results-oriented mindset with a focus on continuous improvement and execution excellence.
• Understand effective communication concepts, tools and techniques; ability to effectively transmit, receive and accurately interpret ideas, information and needs through the application of appropriate communication behaviors.
• Proficiency with Microsoft Office Suite and Data Analytical Tools

What You’ll Do:

• Lead the Marketing Operations function, overseeing media strategy, consumer insights, creative and messaging, and project management to drive efficient, data-driven marketing execution.
• Own end-to-end paid media strategy and governance across channels (digital, social, broadcast and in-store channels), ensuring alignment to business strategies, ROI targets, and brand standards.
• Partner with internal teams and external agencies to plan, execute, and optimize media investments, performance measurement, and test-and-learn initiatives.
• Establish and evolve marketing analytics frameworks, dashboards, and KPIs to measure campaign effectiveness and customer acquisition.
• Oversee consumer research initiatives, including customer segmentation, brand health, customer journey analysis, and voice-of-the-customer programs.
• Translate consumer insights, market research, and performance data into actionable recommendations that inform strategy, messaging, and channel mix.
• Define and lead the end-to-end marketing strategy, translating business objectives into integrated creative and messaging frameworks across all channels.
• Own creative and messaging strategy, ensuring consistency, compelling, and customer-centric storytelling across paid, owned, and earned media.
• Drive marketing planning, forecasting, and budget management processes, ensuring transparency, accountability, and optimization of spend.
• Lead a centralized marketing project management function, ensuring on time, on-budget delivery of campaigns, initiatives, and cross-functional priorities.
• Implement and refine marketing processes, workflows, and tools to improve speed to market and operational efficiency.
• Serve as a strategic advisor to Chief Marketing Officer and Executive Leadership Team, providing insights on performance trends, opportunities, and risks.
• Build strong cross-functional partnerships with Merchandising, Store Operations, Ecommerce, Finance, and external partners to enable effective execution.
• Champion test-and-learn culture, continuous improvement, and innovation across media, measurement, and marketing operations.
• Stay current on emerging media trends, analytics capabilities, and marketing technologies to inform future-state operating models.

Additional Requirements:

• Bachelor's Degree in Business, Marketing or related field
• Master’s Degree preferred
• 12+ years Brand Management, Retail Marketing or Related Experience

Aaron’s Total Rewards

Our team members are our greatest asset. As an expression of our appreciation, Aaron’s is proud to offer outstanding career training, competitive performance incentives, excellent advancement opportunities, and a distinctive benefits package which includes**:

• Paid time off, including vacation days, sick days, and holidays
• Medical, dental and vision insurance
• 401(k) plan with contribution matching

*Note that the pay range provided above is the lowest to highest rate we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the salary range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

**Benefits vary based on FT and PT employment status.