Director, Digital Experience

Job Summary

Responsible for owning the strategy and performance of WhiteCap.com, ensuring it delivers a smooth, engaging, and brand‑aligned experience. Responsible for improving usability, content, and conversion, turning the website into a key driver of customer satisfaction and business growth.

Major Tasks, Responsibilities and Key Accountabilities

• Defines and executes the strategic vision for WhiteCap.
• Leads UX improvements in navigation, search, and personalization.
• Uses data and testing to drive conversion and engagement.
• Manages digital advertising budget and vendor performance.
• Oversees content and merchandising strategy with Marketing and Category teams.
• Collaborates across teams to deliver site updates and campaigns.
• Mentors associates and builds a high‑performing team.
• Champions innovation and customer‑first thinking.

Nature and Scope

• Problems are typically defined by higher level leadership. Problems are difficult. Solutions require analysis and investigation.
• Decides how to achieve planned results within an organization’s plans, policies, and guidelines. May set or change plans/goals within respective department or area.
• May manage department via multiple layers of managers OR directly supervise a staff of professional individual contributors at the senior or technical advisor level.

Work Environment

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
• Typically requires overnight travel less than 5% of the time.

Education and Experience

• Typically requires BS/BA in a related discipline. Generally 7+ years of experience in a related field. May require certification. Advanced degree may offset less experience in some disciplines.

Preferred Qualifications

• 10+ years of progressive leadership experience with a strong focus on eCommerce, omnichannel and/or sales and experience overseeing strategy.
• Proven experience building and leading digital teams, experience working within a Product Operating Model.
• Strong understanding of UX and performance metrics.
• Experience with digital marketing and content strategy.
• Skilled communicator and collaborator.

If you’re looking to play a role in building America, consider one of our open opportunities. We can’t wait to meet you.

Functional Area Marketing and Communications

Work Type Hybrid

Recruiter Bridgemohan, Rishi

Req ID WCJR-028088

White Cap is an Equal Opportunity Minority/Female/Individuals with Disabilities/Protected Veteran and Affimative Action Employer. White Cap considers for employment and hires qualified candidates without regard to age, race, religion, color, sex, sexual orientation, gender, gender identity, national origin, ancestry, citizenship, protected veteran or disability status or any factor prohibited by law.