Senior Manager Product Marketing & ABM

When you join Verizon

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

What you’ll be doing...

We are seeking a highly analytical and autonomous Senior Manager of ABM & Content Strategy to drive pipeline acceleration for our 5G Acceleration solutions. As a team of one, this individual will leverage internal intelligence to develop and execute Account-Based Marketing (ABM) strategies. This role is a critical force in bridging the gap between strategic insights and hands-on execution by leading our content creation, personalization, and enablement efforts.

Key Responsibilities:

Strategic Account Identification & Prioritization:

• Utilize internal intelligence and AI capabilities to proactively identify and prioritize high-potential customers and prospects for 5G Acceleration.

• Develop a data-driven methodology for selecting target accounts that are most aligned with our ABM strategy.

Content Strategy, Management & Creation:

• Serve as the owner for the end-to-end content lifecycle for customer-facing decks and materials.

• Conduct ongoing analysis to identify the constant content needs of the sales team.

• Create, manage, and continuously update a centralized repository of presentations, ensuring all materials are accurate and easily accessible.

• Be a hands-on content creator, developing new presentations, sales stories, and other assets as needed to fill content gaps.

ABM Strategy & Orchestration:

• Design and execute tailored ABM campaigns for a select portfolio of key accounts.

• Partner directly with 5G Specialists and Core Sellers to develop personalized engagement plans that include messaging and outreach strategies.

• Lead the onboarding and management of a new content personalization platform, providing training for sales teams on how to effectively use the tool to create tailored content.

Performance Reporting & Insight Generation:

• Track and measure the success of ABM initiatives on a per-account basis, focusing on key metrics like account engagement, opportunity progression, and pipeline influenced.

• Provide regular, data-driven insights to sales and marketing leadership on what content strategies are most effective.

What we’re looking for...

You'll need to have:

• Bachelor’s degree or four or more years of work experience.

• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.

• Six or more years of experience in a B2B marketing or sales operations role, with specific experience in Account-Based Marketing (ABM).

Even better if you have one or more of the following:

• Exceptional analytical skills with a strong ability to interpret data from platforms like Salesforce and Marketo.

• Expertise in designing marketing strategies and a deep understanding of the B2B sales cycle.

• Proficiency with presentation software (e.g., Google Slides, PowerPoint) and content management tools is essential.

• Ability to use AI to accelerate results.

• A highly autonomous, proactive, and results-driven leader.

• Strong collaboration and communication skills, with a proven ability to train and influence internal teams.

• A strategic thinker with a passion for using data to unlock business opportunities.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

Where you’ll be working

In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.

Scheduled Weekly Hours

40

Equal Employment Opportunity

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Benefits and Compensation

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, stock incentive programs, up to 8 company paid holidays per year and up to 6 personal days per year, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours.

The annual salary range for the location(s) listed on this job requisition based on a full-time schedule is: $105,000.00 - $201,000.00.

The annual salary range for the Colorado location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00.

The annual salary range for the Illinois location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00.

The annual salary range for the Maryland location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00.