Program Assistant
The Valorie Burton division originates with the work and calling of founder Valorie Burton, author, certified personal and executive coach, life strategist and international speaker. She connects with audiences through the power of stories supported by the power of research and education in the cutting-edge field applied positive psychology. Valorie’s individual services led to the creation of The CaPP Institute™. Founded in 2010, CaPP provides research-based coach training and certification. CaPP has multiple programs that serve coaches around the world. The Coaching and Positive Psychology (CaPP) Institute™ equips established and aspiring coaches with the educational and foundational tools to become exceptional in their field, whether in individual practice or in a corporate setting leading and developing teams. CaPP provides clients with the proper training to help individuals achieve specific goals, such as maximizing their career, improving relationships, overcoming fear, and achieving personal dreams. CaPP focuses and filters our materials through the field of positive psychology giving coaches the power to better understand and adapt to clients needs. POSITION OVERVIEW
The Program Assistant is a full-time role responsible for supporting the execution, administration, and coordination of CaPP Institute programs and related content activities. This role blends program administration, participant support, and social media execution to ensure a smooth participant experience, consistent communication, and strong operational follow-through. The Program Assistant works closely with Program Managers, Marketing, and Operations to support delivery excellence across CaPP programs. This position is execution-focused and does not own program strategy, marketing strategy, or enrollment targets. ABOUT THE ROLE
You will be responsible for the following: Program & Administrative Support
- S erve as an initial point of contact for participant and general inquiries submitted through website forms and inboxes
- Monitor the CaPP inbox and route messages or action items to the appropriate team member
- Respond to general questions regarding program details, schedules, and logistics
- Track attendance for required sessions and quarterly meetings via Zoom
- Review participant materials to support timely confirmation of submissions to include homework, coursework and graduation materials.
- Support certificate creation and distribution
- Assist with scheduling interest calls and follow-ups
- Support LearnWorlds updates, participant access needs, and basic troubleshooting
- Maintain a customer database and ensure accurate and up-to-date records
- Maintain organized documentation related to accreditation, policies, and procedures
- Provide logistical and administrative support during live programs and training sessions
- Collaborate with team members to address customer concerns and improve the overall customer experience
- Execute day-to-day social media posting for CaPP Institute
- Schedule and publish content across Instagram, Facebook, LinkedIn, YouTube and other platforms as needed
- Maintain consistent posting cadence aligned with content calendars, launches, and events
- Ensure all CaPP posts are professional/educational and on brand/voice
- Adapt existing long-form content (podcasts, talks, emails, blogs) into short-form social content
- Monitor daily comments, direct messages, and mentions and respond in a timely, warm, on-brand and professional manner for primary groups (but not limited to): Facebook (Page + Graduate Group), Instagram, LinkedIn (Primary Driver), and YouTube
- Escalate sensitive inquiries, coaching questions, or enrollment-related messages to appropriate team members
- Support basic website or content updates as requested
- Execute from existing content plans, briefs, and brand guidelines
- Coordinate with Marketing and Program Managers on content timing and priorities
- Submit requests for graphics, video edits, and creative assets
- Maintain organized content calendars and asset libraries
- Track basic engagement and participation metrics as requested
- Monitor audience sentiment and flag trends or concerns
- Collaborate across Program, Marketing, and Operations teams to ensure timely follow-through
- You consistently represent the company in a professional, warm, and engaging manner
- You are highly organized and detail-oriented
- You are comfortable managing multiple tasks in a dynamic environment
- You communicate clearly and effectively, both written and verbal
- You are proactive, solution-oriented, and take direction well
- You enjoy supporting work centered on personal growth, education, and development
- Minimum of 2 years of experience in administrative support, program coordination, social media execution, or marketing coordination
- Strong written and verbal communication skills
- Strong organizational and time-management skills
- Comfort working with Zoom, Google Workspace, and social scheduling tools
- Familiarity with learning management systems, CRMs, or similar platforms preferred
- Experience supporting online programs, events, or communities preferred
- Basic experience with Canva or simple video editing tools
- Familiarity with online and virtual training
- Experience using MS Office, Google Workspace and Dropbox
- Experience updating content on social media platforms including Facebook, Instagram and LinkedIn
- Knowledge of Learnworlds, Keap and Monday or similar systems is preferred
The position is full-time, 36 hours per week during regular business hours, Monday -Thursday, 8:30-5 pm EST and Fridays 8:30-1 pm EST. The successful applicant should be able to work weekends 4x a year to accommodate the CTI program.
The position is based in Atlanta, GA and the ideal candidate will be within a 1-hour commutable distance. The position is primarily remote but will be required to work in the office occasionally. Benefits include a medical insurance stipend, a 401k plan, ten PTO days per year and paid holidays.
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