Digital Strategist- Google & YouTube Ads

👋 What’s The Company Like?

LDX Digital is a cutting-edge digital marketing agency specializing in Google Ads and native advertising.

We are committed to delivering exceptional results for our clients by leveraging data-driven strategies and innovative ad solutions.

Our fully remote team is made up of passionate professionals from around the globe , all working together to drive our clients’ success.

We are seeking a highly skilled Digital Strategist to join our team and help us take our clients' campaigns to the next level.

💻 What We Want You To Do

Our Digital Strategist leads the strategy, execution, and optimization of paid search campaigns across Google Ads. 

You’ll be responsible for developing high-performing strategies, analyzing data to improve performance, and working closely with our creative and client teams to hit KPIs. 

This role is perfect for someone who thrives in a fast-paced, performance-driven environment and knows Google Ads inside out. 

The ideal candidate combines creativity, analytical skills, and technical know-how to deliver impactful digital campaigns. 

By focusing on metrics and customer experience, a digital strategist ensures all initiatives drive measurable success while aligning with the brand’s messaging and business goals.

🎯 Key Responsibilities

• Campaign Strategy Development, Craft comprehensive advertising strategies by conducting in-depth market research, identifying target audiences, and analyzing competitors.
• Setting targets for all accounts minimum 25% scale month-o-month
• Creative testing and development , use the resources of the creative team to consistently innovate and introduce new approaches and new things into the accounts. Videos, Images, Advertorials, VSLs, Copywriting, etc.
• Fostering Innovation in Ad Strategies and account management, whether it is adopting AI powered solutions, exploring new ad formats or testing advertorials and VSLs.
• Create Playbooks, for specific niche strategies. I.e. health and wellness niche, Fashion and apparel, SaaS, etc.
• Implement and monitor all new processes and ensure they are followed in the wider team.
• Attend and speak on the client calls , hold conversations around innovation, scaling plans for the accounts and development of the overall client’s business.
• Support the team with any and all account related questions or issues. If an account is off-track or exceeds targets, how can we maximize our gains or get to where we need to be.
• Train and develop team members to become better leaders and better account managers. Both their technical and interpersonal skills.
• Set monthly goals (in the form of a checklist) with all clients on the monthly call, monitor and ensure all the goals will be hit during the month. (repeat every month)
• Establish a culture of innovation and optimization , the team should not be afraid to make mistakes and should be able to run all of their accounts without the hand-holding. Nobody should be afraid to speak up, ask questions and seek ways to improve their accounts performance. All change should be taken as a positive.
• Hit the yearly Goals set by the management team , through innovation, collaboration, and driving the accounts with non-traditional approaches.
• Analyze Market Trends and Competitor Activities . Stay on top of industry developments and competitor strategies to inform decision-making and maintain a competitive edge in the digital advertising landscape.
• Advocate for Innovation not only within the agency and confined by Google ads, but provide input to the clients wider business as a whole. Suggestions to implement winner Google VSLs or Advertorials also on Facebook, etc. Train the team to start making these recommendations independently.

Requirements

🤝 You’re Perfect If You Have

• A degree in Digital Marketing, Communications, Computer Science, Business, or a related field is preferred.
• Certifications: Advanced certifications in Google Ads, SEO, SEM, Google Analytics, or attribution tools (e.g., Triple Whale, Northbeam) are highly valued. Additional certifications in CRO or UX are a strong advantage.
• Leadership Experience: 6+ years of hands-on experience in managing performance marketing campaigns, with at least 3 years in a senior or strategic role, preferably in an agency setting.
• Proven track record of managing six-seven figure monthly ad budgets with measurable ROI.
• Experience leading or mentoring teams, with a demonstrated ability to develop talent and foster collaboration.
• Proficiency: Expertise in Google Ads, Google Analytics (GA4), Looker Studio, Shopify, and leading attribution tools (Triple Whale, Northbeam, etc.).
• Supplementary Tools: Familiarity with CRM platforms (e.g., HubSpot, Salesforce), project management tools (e.g., ClickUp, Monday.com), and analytics platforms (e.g., Mixpanel, Hotjar).
• Technical Aptitude: Basic knowledge of HTML, CSS, or JavaScript for troubleshooting or collaborating with development teams.
• Exceptional ability to analyze complex datasets, identify trends, and translate insights into actionable strategies.
• Advanced understanding of marketing funnels, customer segmentation, and lifecycle marketing.
• Proven ability to develop and implement data-driven strategies that align with clients' business goals.
• Experience in crafting and refining omnichannel marketing strategies, incorporating paid search, display, video, and emerging ad formats (e.g., Discovery ads, Performance Max campaigns).
• Strong knowledge of YouTube/Demand Gen campaigns will be given a strong advantage.
• Strong ability to conceptualize, test, and optimize creative ad elements and landing pages for performance.
• Adept at leveraging A/B testing and multivariate testing frameworks for continuous improvement.
• Stakeholder Collaboration: Outstanding communication skills to manage and align diverse stakeholder expectations.
• Training and Mentorship: Skilled in onboarding, training, and mentoring junior and midweight team members.
• Proven ability to manage multiple client accounts and complex projects concurrently without compromising quality or deadlines.
• Highly organized, detail-oriented, and capable of prioritizing tasks effectively in a fast-paced environment.
• Demonstrated ability to stay ahead of trends in digital marketing and quickly adapt strategies to new platforms, tools, and algorithms.
• Thrives under pressure, managing challenges with a solutions-focused approach.
• A growth mindset with a passion for innovation and continuous learning.
• Collaborative team player who contributes to a positive and high-performing work culture.

📝 Our Interview Process

1. Click Apply and submit your CV

2. Fill in a short survey 

3. 1-on-1 video interview with HR

4. You will be asked to complete a short test task.

5. 1-on-1 video interview with Hiring Manager

Benefits

🚀What’s in it for you:

• Fully Remote Work: Enjoy the flexibility to work from anywhere.
• Impactful Voice: Be a key player in shaping media strategies and driving client success.
• Growth Opportunities: Advance your career quickly in a dynamic and fast-paced environment.
• Continuous Learning: Access to the latest courses, certifications, and learning opportunities. We support your professional growth.
• Competitive Compensation: Earn competitive pay with performance-based bonuses.
• Vibrant Culture: Join a team of ambitious professionals in a supportive, collaborative environment.
• Client Impact: Work with high-profile clients, delivering significant business impact through innovative media strategies.