Lead Customer Marketing Specialist (Hospitality)

Description

The future is what we make it.

When you join Honeywell you become a member of our global team of thinkers innovators dreamers and doers who make the things that make the future.

That means changing the way we fly fueling jets in an eco-friendly way keeping buildings smart and safe and even making it possible to breathe on Mars. Working at Honeywell isnt just about developing cool things. Thats why all our employees enjoy access to dynamic career opportunities across different fields and industries.

Are you ready to help us make the future

THE BUSINESS GROUP

Honeywell Building Automation (BA) is a leading global provider of products software solutions and technologies that enable building owners and occupants to ensure their facilities are safe energy efficient sustainable and productive. BA products and services include advanced software applications for building control and optimization; sensors switches control systems and instruments for energy management; access control; video surveillance; fire products; and installation maintenance and upgrades of systems.

THE POSITION

As a Lead Customer Marketing Specialist here at Honeywell you will play a crucial role in driving demand generation through the development and execution of effective marketing strategies. Collaborating closely with sales teams this role involves understanding customer needs how they make decisions the go-to-market and creating targeted marketing campaigns. The successful candidate will have a strong analytical mindset excellent communication skills and the ability to thrive in a fast-paced environment.

You will report directly to the Sr. Manager of Vertical Marketing and youll work out of our Atlanta GA location on a Hybrid work schedule.

In this role you will impact the company by developing and executing targeted marketing strategies that drive customer engagement loyalty and order growth. Your ability to understand customer needs analyze market trends and deliver impactful campaigns will strengthen customer relationships enhance brand perception through verticals and contribute to the overall success and profitability of the company.

KEY RESPONSIBILITIES

• Define the strategy of the vertical document it (white-paper) and gain alignment of the key stakeholders
• Collaborate with strategic sales teams to understand target customers and geographies develop targeted marketing campaigns and deliver account based marketing
• Develop and execute the marketing plan aligned to the short and long term plan to drive demand generation in the region
• Analyze our competitive landscape industry trends and customer insights to develop the strategic marketing plans
• Understand customer needs to develop messaging and content that will encourage prospects down the marketing funnel working with the offering management and business leaders
• Co-ordinate the need for material communication lead management and agency support through the shared services (COEs)
• Co-Manage vertical events and partnerships together with participating in non-specific vertical events as needed
• Participate in customer visits to learn and engage first-hand with key target accounts
• Utilize Global Design Models and participate in enhancing both their usage and KPIs
• Monitor and report on the effectiveness of marketing campaigns providing insights and recommendations for improvement
• Monitor and report on the performance of the vertical results together with the COEs and data support group

YOU MUST HAVE

• 3 years of experience in customer marketing or related roles bringing a wealth of knowledge and expertise to the team
• Dynamic and self-motivated individuals who thrive in a fast-paced environment
• Teamwork and collaboration as we believe that the best results are achieved through collective effort
• Innovative and creative thinking as we encourage new ideas and approaches to drive continuous improvement
• Eager to learn and adapt to new technologies as we strive to stay at the forefront of industry advancements
• Customer-centric mindset as we prioritize understanding and meeting the needs of our customers
• Strong problem-solving skills as we tackle complex challenges and find effective solutions
• Excellent communication and interpersonal skills as building relationships and effectively conveying ideas are key to success in this role
• Results-oriented mindset as we are driven by achieving measurable outcomes and exceeding targets
• Passion for marketing and staying up to date with industry trends as we aim to be at the cutting edge of customer engagement strategies
• Commitment to diversity and inclusion as we believe that a diverse workforce leads to better innovation and business results

WE VALUE

• Bachelors degree in Marketing Business or related field
• Masters degree in Marketing or Business Administration (preferred)
• Passion for driving channel growth and maximizing sales opportunities
• Proven track record of developing successful marketing programs
• Strong leadership and project management abilities
• Ability to think creatively and innovatively
• Experience in managing and mentoring a team
• Experience in the technology or manufacturing industry (preferred)

Required Experience:

IC