Lofted Spirits - Brand Ambassador - Dallas / Ft. Worth

Full-Time Brand Ambassador

Lofted Spirits (Bardstown Bourbon Company & Green River Whiskey)
Dallas / Ft. Worth

About the Role

Transformative Marketing Services is looking for a full-time Brand Ambassador to bring Bardstown Bourbon Company and Green River Whiskey to life across the Dallas / Ft. Worth market.

This role is equal parts relationship-builder, storyteller, and operator. You will be the local face of two distinct American whiskey brands: Bardstown Bourbon Company, a leader in innovation within the bourbon category, and Green River Whiskey, a true heritage brand with deep Kentucky roots. Working hand-in-hand with bartenders, on-premise accounts, distributor partners, and consumers, you’ll build awareness, drive trial, and create meaningful brand moments where it matters most.

If you’re energized by incredible whiskey, hospitality culture, and showing up with intention and professionalism, this is your lane.

What You’ll Do

• Serve as the expert voice for Bardstown Bourbon Company and Green River Whiskey in your market, with deep knowledge of the brands, category, and competitive landscape
  
  
• Build and maintain strong relationships with on-premise accounts, bartenders, and key trade influencers
  
  
• Partner closely with distributor sales teams and commercial managers to:
  
  
  • Increase points of distribution
    
    
  • Secure menu placements and featured cocktails
    
    
  • Support on-premise sales efforts with education and activation
    
    
• Plan, execute, and staff localized brand activations, including trade events, consumer tastings, dinners, and industry moments
  
  
• Deliver engaging brand, cocktail, and category education to trade, distributor teams, and consumers
  
  
• Act as a local liaison to industry organizations and communities, including bartender guilds and hospitality networks
  
  
• Support brand storytelling through social and digital activations, working collaboratively with internal stakeholders
  
  
• Capture and report market insights, program results, and event recaps in a timely and organized manner
  
  

What We’re Looking For

• 1–4 years of experience in CPG, preferably within beverage alcohol
  
  
• Strong understanding of the on-premise trade channel; bartender or hospitality experience is a plus
  
  
• Solid knowledge of bourbon and whiskey (or a clear passion and willingness to deepen expertise)
  
  
• Confident public speaker with strong interpersonal and presentation skills
  
  
• Entrepreneurial, self-directed, and comfortable working autonomously in a fast-moving market
  
  
• Organized and detail-oriented, with the ability to manage programs, resources, and budgets
  
  
• Comfortable working late nights and weekends as required by the role
  
  
• Willingness to travel up to 30%
  
  
• Proficient in Microsoft Office and/or Google Workspace
  
  
• Must have a reliable vehicle and valid driver’s license

Interview Process

1. Submit a 3-4 question video interview
   
   
2. Live video interview with the Agency Hiring Manager
   
   
3. Panel interview with brand presentation
   
   
4. Final interview with client, including a brand presentation
   
   

Pay & Benefits

• Base Salary: $70,000
• Annual Bonus: Up to 10% of base salary
• Auto Allowance: $6,600 annually
• Communication Allowance: $2,400 annually
• Monthly benefits contribution
• Flex PTO policy
• Opportunities for growth within a national agency supporting premium spirits brands

About Transformative Marketing Services

Transformative Marketing Services is a national sales and marketing agency built on partnership, integrity, and thoughtful execution. We specialize in helping beverage brands grow with intention, creativity, and operational excellence. Our work lives at the intersection of strategy and experience, and we believe the strongest brands are built in the field, one relationship at a time.

Ready to represent brands with real heritage and real ambition?
Apply and help shape how Bardstown Bourbon Company and Green River Whiskey show up in South Florida.

Transformative Marketing Services is an equal opportunity employer. We are committed to creating a diverse, equitable, and inclusive workplace.