Principle Product Manager (CDP)

Kforce has a client in Atlanta, GA that is seeking a Principle Product Manager (CDP). Key Responsibilities: CDP Strategy & Execution:

• Lead the implementation and ongoing evolution of THD's Customer Data Platform leveraging GrowthLoop within a Google Cloud Platform (GCP) and enterprise data warehouse environment
• Serve as the end to end owner of CDP strategy, roadmap, and delivery-ensuring alignment between business goals, data architecture, and activation use cases
• Drive recovery and forward momentum following prior CDP delays, ensuring delivery against revised forecasts and commitments

• Oversee ingestion, unification, and activation of large scale, distributed customer data spanning multiple systems and channels
• Partner with data engineering and warehouse teams to ensure alignment to the true source of customer data and best practices for data quality and governance
• Enable advanced personalization, segmentation, and audience development to directly support business growth and customer engagement

• Act as a trusted partner to senior stakeholders across: Marketing; Online/Digital; B2B ( VIP customers); Contract Centers
• Effectively communicate with and influence leaders up to Director and VP level, balancing competing needs and priorities across functions
• Navigate a highly matrixed enterprise environment while maintaining clear accountability and forward progress

• Translate strategic objectives into executable plans, ensuring initiatives move from concept to completion
• Proactively identify risks, dependencies, and tradeoffs related to data, technology, and organizational readiness
• Maintain a bias toward action while ensuring decisions are grounded in data and business impact
• Proven experience working with large scale customer data sets in an enterprise environment
• Hands on experience with GrowthLoop CDP, or comparable platforms such as Salesforce CDP, High Touch, Parody, or similar customer data and activation solutions
• Deep understanding of GCP and close collaboration with data warehouse and data engineering teams
• Strong experience pulling, integrating, and activating customer data across disparate systems
• Demonstrated success managing multiple, often competing stakeholders in a large organization
• Experience working directly with senior leaders (Directors, VPs) to define priorities and drive alignment
• Ability to clearly articulate what will deliver the greatest business value, not just technical outcomes
• Prior experience in large, highly matrixed enterprises with massive customer bases (e.g., Walmart, Target, or similar retailers or consumer brands)
• Strong understanding of how CDPs support marketing, digital commerce, personalization, and customer experience at scale

• Highly action-oriented with a history of driving complex initiatives to completion
• Strategic thinker who can quickly shift between big picture vision and execution details
• Comfortable operating in environments with ambiguity, tight timelines, and evolving priorities
• Strong communicator capable of bridging business, marketing, and technical teams