Social Media Coordinator

Job Description

Job Description

Jamestown

Job Description

POSITION/LEVEL: Social Media Coordinator, CSQ FLSA Status: Exempt

Dept/Office Property Management Date: April 2026

Reports to: Marketing Manager

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POSITION OVERVIEW:

Colony Square is seeking a highly motivated, innovative, and energetic individual to manage all social media platforms and digital content.

As the Social Media Coordinator, you will oversee all aspects of Colony Square’s day-to-day social media efforts relevant to retailer and guest engagement along with maintaining and growing Colony Square’s robust online communities designed to build awareness and drive traffic & sales. This position acts as the frontline brand “voice” by interacting with guests and fans in real time on various web platforms. In this role, you will not only create content and tell Colony Square’s brand story but also provide digital support related to web, SEO, and property assets and technology. The right candidate will possess excellent verbal and writing skills, the ability to work with cross-functional teams, a sharp wit, and a willingness to work during non-standard business hours. Prior experience in customer service, social media management, public relations, or digital marketing is preferred.

SKILLS & QUALIFICATIONS:

A Social Media Coordinator possesses the following skills and competencies to succeed:

• 1-2 years of professional social media experience with the ability to provide examples.
• Generally passionate about pop culture and technology, staying updated on the latest social media trends and design/business practices.
• Possesses a creative mindset along with excellent writing, communication, and language skills.
• Understands content dynamics in the digital space and quickly adapts to new tools, processes, and platforms.
• Informed about the latest trends in digital marketing, social media, design, and business practices.
• Recognizes that the scope of social media extends beyond normal business hours, requiring contributions after hours.
• Demonstrates the ability to transition from the creative side of marketing to the analytical side, showcasing the soundness of their ideas.
• Engages in brand storytelling and fosters a positive online community and reputation, advocating for the brand in social media spaces by engaging in conversations and answering questions when appropriate.
• Familiarity with website development principles and SEO, including keyword research and Google Analytics, is a plus.
• Provides digital support and management related to web, SEO, property assets, and technology.
• Basic photography and videography skills are required
• Knowledge of Canva, Later, Mailchimp, Adobe Photoshop, and other related software is preferred.
• Knowledge of digital screen management and scheduling platforms, with a strong ability to execute timely updates and maintain dynamic, up-to-date content.

ADDITIONAL SKILLS:

• Practices superior time management
• Has experience sourcing and managing content development and publishing
• Displays ability to effectively communicate information and ideas in written and video format
• Great ability to identify potential negative or crisis situations and apply conflict resolution principles to mitigate issues
• Working knowledge of principles of website development as well as SEO, including keyword research and Google Analytics
• Team player with the confidence to take the lead and guide other team members when necessary
• Exceeds at building and maintaining relationships with company, partner vendors, business tenants, industry leaders and influencers, residents and community
• Be an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate

RESPONSIBILITIES:

Create a social media and digital strategy

• Develop and implement a social media and digital marketing plan(s)
• Social networks are not just limited to Facebook, Instagram, Twitter and YouTube

Brand storytelling and execution

• Execute social media and digital marketing plan(s) and day-to-day initiatives

Visual Design and Digital Strategies

• Ensure selection of graphics, imagery, and multi-media is compelling and that it educates, entertains, and aligns with brand standards and compliments overall marketing plan(s)
• Oversees the management of digital screens on property and scheduling platforms, with a strong ability to execute timely updates and maintain dynamic, up-to-date content.

Engaging content strategy

• Create and publish relevant, original, high-quality content and carefully tailor content to each medium(s) utilized
• Oversee creative and design (e.g. landing pages, email headers, website, ads)
• Implement a content editorial calendar to manage content, and plan specific timely campaigns
• Create and manage a regular publishing schedule
• Leverage the right tools to manage content

Property Event Support

• Assist in the set-up, execution, and breakdown of on-site events held throughout the year. Recognizes that the scope of events extends beyond normal business hours, requiring contributions after hours.

Promotion strategy

• Design, create, execute and manage both an organic and paid social media plans

Engagement strategy

• Develop plan on how we monitor/listen, respond, ask questions and engage audience(s) in addition to leveraging efforts with PR

Conversion strategy

• Develop plan on how to scale social media marketing plan (e.g. increasing followership, engagement, impressions and reach)
• Strategize on how to take social media marketing and traditional marketing plans to the next level

Measure & Analyze

• Establish benchmarks and KPI’s (Key Performance Indicators)
• Ability to understand and interpret data and share what’s most important as it relates to overall strategies and goals
• Determine how we take it to the next level based on data
• Compile and deliver monthly and yearly reports highlighting objectives, initiatives, results, lessons learned/recommendations and share what’s ahead