Strategic Marketing Manager

Strategic Marketing Manager Location Atlanta, GA (Buckhead area) :

Job Title: Strategic Marketing Manager

Department: Property Management

Reports To: Strategic Marketing Director

FLSA Status: Non-Exempt

Position Summary: Responsible for assisting the Strategic Marketing Director and Managing Director of Marketing and Public Relations with the overall marketing performance of each asset including expense control, lead and lease allocation, search optimization and social media presence. Communicates consistently and effectively with ownership, Regional Director and above positions to analyze and define marketing strategies.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

• Works closely with clients and Creative Team to craft and approve start-up marketing budget(s) for new developments and anticipated acquisitions.

• Establishes Multiple Listing Service “MLS” listings where licensed, and ensures in unlicensed states that they are listed by third party groups where approved.

• Provides support to the Regional Directors and property staff through coaching, training and monitoring of the marketing initiatives to help drive property performance in accordance with the marketing and media plans.

• Stays abreast about current market and competitor conditions that may impact the community's occupancy and sales results, develops and implements short- and long-term marketing plans and goals to sustain occupancy, and follows the property's established policies related to concessions, specials, and other programs to boost occupancy.

• Brings about innovative ideas and incorporates non-industry trends to continue pushing the department and company forward.

• Consults with community staff on how to properly implement, track and troubleshoot neighborhood outreach efforts.

• Monitors community marketing initiatives in accordance with the strategic plan and adjusts based on specific needs and goals to maximize traffic.

• Analyzes data and analytics from all advertising sources and systems and apply

this data to each community's marketing needs.

• Continually researches and make recommendations on new opportunities and marketing channels in the local market.

• Supports marketing initiatives at the community level by reinforcing marketing calls, coordinating training for new resources/rollouts and consults with staff as needed.

• Available to attend and participate in presentations to prospective owners/clients to secure management agreements by preparing proposed marketing and advertising plans, developing reports that highlight RangeWater's marketing success, and meeting with clients and owners to discuss short- and long-range marketing plans.

• Must be able to meet predictable attendance and punctuality expectations and physical demands of the position complying with RangeWater's policies and performance expectations.

Organizational Responsibilities:

• Follows established policies and procedures by monitoring and ensuring compliance with regulatory requirements, organizational standards, and operational processes related to area(s) of responsibility and reporting violations or infractions to appropriate individual(s)

• Practices proper safety techniques in accordance with Company, property, and departmental policies, procedures, and standards by immediately reporting any mechanical or electrical equipment malfunctions, employee/visitor/resident injuries or accidents, or other safety issues to appropriate individual(s)

• Identifies areas for improvement and offers suggestions to improve the property's efficiency, profitability, and productivity

• Keeps abreast of current changes in technology, leasing and sales tools, processes, and standards within the industry and area(s) of responsibility by attending internal and external training programs and by accessing other sources of information, and applies knowledge and practices to area(s) of responsibility.

Work Hours (may vary by state or location): This position is scheduled for 40 hours in a regular work week. Hours of operation vary by site, but typical sites are open from 9:00am to 6:00pm Monday through Friday. Strategic Marketing Managers must be available to work on weekends when scheduled. Must be able to perform the essential job functions unaccompanied.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/Experience:

At least five years' experience in a creative management role. Knowledge of marketing procedures associated with the real estate industry. Marketing management, public relations and strategic planning experience preferred as well as a proven track record in developing and administrating a marketing program. High school diploma or GED equivalent is required.

Language Ability:

Demonstrated ability to read, write, and communicate effectively to comprehend and complete and interpret legal documents, sell and explain apartment features, and answer questions. Ability to write routine reports, marketing plans, and correspondence. Ability to verbally communicate expectations and coach others.

Math Ability:

Demonstrated mathematical skills necessary to add, subtract, multiply, and divide numbers, decimals, and fractions, and calculate percentages in order to complete and interpret financial records, budgets, timesheets and other fiscal reporting information.

Reasoning Ability:

Demonstrated understanding of property operations and, in particular, lease terms and lease enforcement, including collections. Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

Computer Skills:

Demonstrated proficiency in word processing, property management applications, and spreadsheet management programs in order to complete required reports and employment documents. Strong personal computer skills, including Microsoft Word, PowerPoint and Excel; must have familiarity with Adobe Photoshop and Illustrator. Proficiency and fluency in using the internet for marketing, advertising, and sales-related circumstances, including using Google and other search engines, and navigating the internet and websites.

Certificates and Licenses:

Current valid driver's license is required.

Supervisory Responsibilities:

This job has no supervisory responsibilities.

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Incumbents work in an office environment, but also have frequent exposure to outside elements where temperature, weather, odors, and/or landscape may be unpleasant and/or hazardous.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to use hands to finger, type, handle, or feel and talk or hear. The employee is frequently required to stand; walk; reach with hands and arms, and climb, stoop, or squat. The employee is intermittently required to sit. Incumbents must be able to physically access all exterior and interior parts of the property and amenities. Must be able to operate golf carts at properties with golf carts, walk extended distances and navigate stairs to multiple levels daily. Must be able to view computer screens and other electronic equipment for extended periods of time where visual strain may result.

Incumbent must be able to push, pull, lift, carry, or maneuver weights of up to twenty (20) pounds independently and fifty (50) pounds with assistance. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Regular and routine travel is required to supervise communities, attend business meetings and training classes, or participate in other situations for the accomplishment of some or all of the daily responsibilities of this position.

Understanding of Job Essentials:

RangeWater Real Estate is a drug free, harassment free workplace. All candidates must pass a drug screen and an extensive background check. RangeWater Real Estate is an equal opportunity employer and does not tolerate harassment, discrimination or retaliation.

I understand that all pre-employment screening activities are conducted in compliance with federal and state employment laws. Background checks are completed during the post- offer stage of the employment process in compliance with the Fair Credit Reporting Act requirements.

I also fully understand the content of this , have had the opportunity to ask questions regarding this , and have had the job duties and responsibilities, requisites, and physical demands and working conditions explained to me. I am capable of performing the essential functions of this job with or without reasonable accommodation. If I need accommodation, I will ask the hiring manager for it.

The above is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.

Rangewater is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.