Client Development Associate
- 'Cold' prospect outreach to secure discovery meetings with Ideal Customer Profile (ICP) fit (250+ locations and $5B+ revenue and higher, typical personas being in Finance and Sustainability)- leveraging email, phone, linkedin, other.
- Maintain an active outbound plan of outreach; general guidance being target personas/contacts receive outreach at regular weekly cadence until disqualified or discovery meeting secured
- Collaborate with sales leadership and team members in identifying target accounts to pursue, key messaging, and alignment on outreach mediums and cadence.
- Leverage Account Based Targeting and customer-centric strategies to improve sales velocity; this requires pro-active research on company and/or contacts to integrate messaging that starts with customer issues and drivers first.
- Utilize AI resources, such as CoPilot, to accelerate outbound messaging creation, ensure diversification of content in outreach, and to maintain customer-centric messaging.
- Ability to lead from discovery-to-contract signature 'transactional' sales opportunities, typically up to $50K Annual Recurring Revenue. These contracts are structured as non-negotiable Terms and Conditions, flexibility on pricing to close, and designed for shorter sales cycle closing (<6 months).
- Champion the key sales steps in these 'transactional' sales, incorporating business solution directors or other subject matter experts for demos or presentations to secure solution fit with prospect needs.
- Partner closely with Sales Directors to hand off larger/strategic opportunities that exceed the scope of transactional closing (for example: >$50K ARR, >$25M in spend).
- Support events and conferences by attending and/or supporting outbound activities to secure meetings
- Work closely with Marketing, Sales, Delivery and Product to align strategic campaigns and messaging resources to deploy within client development outreach.
- For any Marketing-generated leads and campaign outreach, ensure timely follow-up and update SalesForce
- Design and execute on account plans for successful prospecting into company identified enterprise accounts
- Proactively and regularly solicit ongoing feedback regarding meeting quality and opportunity creation potential
- Work closely with Operations to define targeting parameters and ZoomInfo 'intent' signals to build within targeting strategy
- Utilize ZoomInfo, LinkedIn, or other available contact database resource, to personalize outbound messages to target personas and contactsEnsure client development sales data is frequently (daily desired, no less than weekly) accurately entered and managed within the company's CRM and other sales management systems.
- Bachelor's degree - knowledge of finance (accounts payable) and/or energy related solutions desired.
- 5 plus years of experience as a sales professional - specifically with significant 'self-generated' lead generation experience
- 5 plus years of experience in B2B environment
- SaaS business experience recommended, but not required
- Successful track record identifying target companies and contacts for outbound lead generation
- Strong history of successfully engaging 'cold' contacts and building 'net-new' pipeline of opportunities
- Demonstrates successful track record of maintaining sales goals.
- Has excellent verbal, written and presentation skills with a keen ability to communicate clearly and concisely.
- Demonstrates ability to motivate others.
- Has the ability to self-start, manage multiple projects, and collaborate with a variety of colleagues, matrix relationships, internal clients, senior management, etc.
- Proficient in CRM (Salesforce) and contact management tools, such as ZoomInfo and Linkedin
- Strategic thinking and problem solving • Ability to analyze and synthesize
- Negotiation and persuasion skills • Cross-disciplinary competencies
- Flexibility and adaptability
- Typical office hours 8:00 AM - 5:00 PM
- Performing duties and attending events during the evening and on the weekend occurs occasionally and may be required
- Ability to bend, stoop, reach, stand, move from one area of the building to another on a regular basis, sit and use a computer for a long period of time
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