Social Media & Content Specialist
- Content Creation & Storytelling
- Develop and produce original social media content (graphics, reels, short-form videos, captions) across Blue Trust platforms — including LinkedIn, Instagram, Facebook, and YouTube.
- Translate brand campaigns into channel-appropriate stories.
- Use AI tools (Canva Magic Studio, ChatGPT, etc.) to streamline design and storytelling.
- Ensure all content reflects Blue Trust’s brand standards, biblical values, and compliance guidelines.
- Capture and curate advisor, client, and internal culture stories that reinforce Blue Trust’s mission.
- Email Content & Storytelling
- Write and design client-facing emails and newsletters in collaboration with the Digital Marketing Manager.
- Translate social and campaign stories into email formats (subject lines, layouts, and calls-to-action).
- Ensure email content reflects Blue Trust’s brand standards, faith-forward voice, and compliance requirements.
- Support advisor-level email templates and localization needs.
- Social Media Management & Administration
- Manage the firm’s day-to-day presence on native social media platforms.
- Maintain content calendars and coordinate approval workflows with Marketing and Compliance.
- Schedule, publish, and monitor posts to maintain a consistent and professional online presence.
- Engage followers, respond to comments, and elevate community interactions that reflect the brand’s voice.
- Track trends and relevant conversations to keep Blue Trust’s content fresh and timely.
- Analytics & Reporting
- Collect and analyze performance data (engagement, impressions, reach, click-throughs).
- Prepare monthly and quarterly reports to inform campaign optimization and advisor engagement strategies.
- Partner with the Digital Marketing Manager to integrate social data into broader marketing dashboards.
- Collaborate with the Digital Marketing Manager to interpret data and recommend creative optimizations.
- Cross-Team Collaboration
- Work closely with the Digital Marketing Manager on email campaigns — coordinating copy, design, scheduling, and post-send analytics.
- Partner with the Marketing team to create and distribute advisor-level social templates and content.
- Support the broader Marketing team in omni-channel initiatives that connect social, email, and web storytelling.
- Administrative & Compliance Support
- Maintain organized content libraries and asset archives in field enablement platforms.
- Submit posts and content for compliance review as needed, ensuring timely approvals.
- Assist with influencer partnerships, community engagement, and social activations during events or campaigns.
- Monitor platform updates and recommend workflow improvements or new tools to enhance efficiency.
- Approaches work, interactions and relationships in a manner consistent with the Company’s Core Values.
- Maintains the highest Compliance standards by adhering to the company's Human Resources guidelines, Compliance policies and procedures, professional designation standards, and industry's regulatory standards to mitigate risk to the company.
- Consistent delivery of high-quality, faith-aligned content across all active channels.
- Steady growth in engagement, reach, and follower base — especially among target audiences (clients, advisors, and recruits).
- Increased advisor participation in social media programs.
- Efficient, accurate scheduling and reporting with minimal compliance revisions.
- Seamless collaboration with cross-functional teams on campaign execution.
- Brand presence online reflects Blue Trust’s mission, values, and professionalism.
- Strong understanding of social platforms (LinkedIn required; Instagram, Facebook, YouTube preferred)
- Proficiency with design and editing tools (Canva, Adobe Creative Suite, or similar)
- Excellent writing and storytelling skills for short-form and visual content
- Basic video editing and familiarity with social analytics and scheduling tools
- Highly organized, detail-oriented, and adaptable in a fast-paced environment
- Demonstrated ability to balance creative thinking with operational discipline
- Desire to serve others with excellence
- Proven technical, analytical, and problem-solving skills
- Ability to collaborate effectively with the Marketing team and other departments across the company
- Capability to excel in a team environment and work independently
- Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience) required
- 1–3 years of professional experience in social media content creation and management strongly preferred.
- Demonstrated success creating and managing brand-aligned digital content.
- Experience within financial services or mission-driven organizations preferred
- Familiarity with compliance requirements in regulated industries.
- Experience using marketing automation tools.
- Interest in AI-enabled creative tools and modern digital storytelling.
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