Advisory Marketing Lead (Director)

Grant Thornton is seeking an Advisory Marketing Lead (Director) to join the team. Approved office locations can be found below. Position Summary As the Advisory Marketing Lead, you will play a pivotal role in shaping and executing the marketing strategy for our high-growth Advisory practice. This is a unique opportunity for a strategic thinker and hands-on leader to drive brand visibility, market differentiation, and revenue growth in a fast-paced, client-centric environment. You will serve as a key partner to Advisory leadership, translating business priorities into compelling marketing programs that elevate our market presence and deepen client engagement. With a strong grasp of professional services marketing, you will lead execution across acquisitions, alliances, industry campaigns, thought leadership initiatives, and go-to-market strategies that position the firm as a trusted advisor in a competitive landscape. This role blends strategic insight, creative execution, and cross-functional collaboration. You'll thrive if you're energized by growth, inspired by innovation, and motivated by the opportunity to make a lasting impact. Key Responsibilities and Essential Functions Go-to-Market Execution + Launch and manage Advisory GTM campaigns aligned to priority sectors and offerings (AI, modernization, transformation, etc.). + Operationalize alliance GTM with Microsoft, Oracle, UiPath, and others-integrated into client-facing campaigns. + Ensure all positioning is client-first, insight-driven, and clearly differentiated from Big Four competitors. + Embrace AI-driven marketing tools and analytics to enhance speed, personalization, and impact across campaigns. Acquisition Marketing Integration + Evaluate and integrate marketing functions from acquired firms (e.g., Auxis, Stax) into a unified Grant Thornton marketing model. + Lead brand transition and change management-balancing brand consistency with the unique strengths and capabilities of each acquisition. + Drive a collaborative approach that respects acquired talent and leverages institutional knowledge to accelerate market impact. Content & Campaign Engine + Build a scalable, AI-enabled content operation modeled on "content factory" principles-fast, compliant, personalized, and reusable. + Leverage AI to optimize content development, campaign targeting, and performance measurement. + Run always-on campaigns triggered by market signals, client insights, and pipeline goals. Cross-Service Line Alignment + Partner with Audit and Tax marketing lead to ensure message consistency and avoid duplication. + Position Advisory as the firm's growth engine while aligning with firmwide brand campaigns. Analytics & Accountability + Define and track KPIs: pipeline growth, win rates, alliance revenue, brand share of voice. + Deliver dashboards and insights for leadership visibility and data-informed decision-making. Time Allocation + 40% Advisory GTM strategy and campaign execution + 25% Acquisition marketing integration and change management + 20% Alliance marketing (Microsoft, Oracle, UiPath) + 10% Cross-service line and firmwide alignment + 5% Talent development and marketing capability building Performance Metrics + Growth in Advisory-sourced pipeline and revenue + Full integration of acquired marketing organizations within 12 months + Increase in alliance-attributed revenue + Improved campaign efficiency (cost per lead, cycle time) Qualifications + Bachelor's degree in Marketing, Communications, Business, or related field; MBA or advanced degree a plus. + 8+ years of B2B marketing experience, preferably in professional services, consulting, or advisory environments. + Proven success in developing and executing strategic marketing plans that drive business growth. + Strong understanding of digital marketing, content strategy, and lead generation. + Excellent communication, collaboration, and stakeholder management skills. + Ability to thrive in a high-growth, matrixed organization with shifting priorities. Preferred Attributes + Experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo). + Familiarity with industry sectors such as financial services, healthcare, or technology. + A strategic thinker with a hands-on approach, a bias for action, and a commitment to leveraging AI to innovate, simplify, and scale marketing impact. The base salary range for this position in the firm's Chicago, IL office only is between $184,000 and $276,000 per year. The base salary range for this position in the firm's Boston, MA, Iselin, NJ and New York, NY offices only is between $198,700 and $298,100 per year. About Us At Grant Thornton, we believe in making business more personal and building trust into every result - for our clients and you. Here, we go beyond your expectations of a career in professional services by offering a career path with more: more opportunity, more flexibility, and more support. It's what makes us different, and we think being different makes us better. In the U.S., Grant Thornton delivers professional services through two specialized entities: Grant Thornton LLP, a licensed, certified public accounting (CPA) firm that provides audit and assurance services ― and Grant Thornton Advisors LLC (not a licensed CPA firm), which exclusively provides non-attest offerings, including tax and advisory services. In 2025, Grant Thornton formed a multinational, multidisciplinary platform with Grant Thornton Ireland. The platform offers a premier Trans-Atlantic advisory and tax practice, as well as independent American and Irish audit practices. With $2.7 billion in revenues and more than 50 offices spanning the U.S., Ireland and other territories, the platform delivers a singular client experience that includes enhanced solutions and capabilities, backed by powerful technologies and a roster of 12,000 quality-driven professionals enjoying exceptional career-growth opportunities and a distinctive cross-border culture. Grant Thornton is part of the Grant Thornton International Limited network, which provides access to its member firms in more than 150 global markets. About the Team The team you're about to join is ready to help you thrive. Here's how: - Whether it's your work location, weekly schedule, or flex time off, we empower you with the options to work in the way that best serves your clients and your life. Consistent with the firm's hybrid work model, this position will require in-person attendance at least two days per week, either at a GT office or client site. - Here, you are supported to prioritize your overall well-being through work-life integration options that work best for you and those in your household. - We understand that your needs, responsibilities and experiences are different - and we think that's a good thing. That's why we support you with personalized and comprehensive benefits that recognize and empower all the identities, roles and aspirations that make you, well, you. See how at - When it comes to inclusion, we are committed to doing more than checking boxes. Explore all the ways we're taking action for diversity, equity & inclusion at Here's what you can expect next: If you apply and are selected to interview, a Grant Thornton team member will reach out to you to schedule a time to connect. We encourage you to also check out other roles that may be a good fit for you or get to know us a little bit better at Benefits: We understand that your needs, responsibilities and experiences are different, and we think that's a good thing. That's why we support you with personalized and comprehensive benefits that recognize and empower all the identities, roles and aspirations that make you, well, you. For an overview of our benefit offerings, please visit: + Benefits for internship positions: Grant Thornton interns are eligible to participate in the firm's medical, dental and vision insurance programs and the firm's employee assistance program. Interns also receive a minimum of 72 hours of paid sick leave and are paid for firm holidays that fall within their internship period. + Benefits for seasonal employee positions: Grant Thornton seasonal employees are eligible to participate in the firm's medical, dental and vision insurance programs and the firm's employee assistance program. Seasonal employees may also be eligible to participate in the firm's 401(k) savings plan and employee retirement plan in accordance with applicable plan terms and eligibility requirements. Seasonal employees receive a minimum of 72 hours of paid sick leave. Grant Thornton employees may be eligible for a discretionary, annual bonus based on individual and firm performance, subject to the terms, conditions and eligibility criteria of the applicable bonus plan or program. Interns and seasonal employees are not eligible for bonus compensation. Additional Details: It is the policy of Grant Thornton to promote equal employment opportunities. All personnel decisions (including, but not limited to, recruiting, hiring, training, working conditions, promotion, transfer, compensation, benefits, evaluations, and termination) are made without regard to race, color, religion, national origin, sex, age, marital or civil union status, pregnancy or pregnancy-related condition, sexual orientation, gender identity or expression, citizenship status, veteran status, disability, handicap, genetic predisposition or any other characteristic protected by applicable federal, state, or local law. Consistent with the Americans with Disabilities Act (ADA) and applicable state and local laws, it is the policy of Grant Thornton to provide reasonable accommodation when requested by a qualified applicant or employee with a disability, unless such accommodation would cause an undue hardship. The policy regarding requests for reasonable accommodation applies to all aspects of employment, including the application process. To make an accommodation request, please contact [email protected]. For Los Angeles Applicants only: We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance. For Massachusetts Applicants only: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Grant Thornton does not require or administer lie detector tests as a condition of employment or continued employment.