Digital Marketing Manager

Job Description

Job Description

We are looking for an experienced Digital Marketing Manager to spearhead our online marketing initiatives and drive our brand forward. This role is ideal for a creative and strategic thinker who thrives in a dynamic, growth-oriented environment and is passionate about leveraging modern marketing tools to achieve business success. Based in Alpharetta, Georgia, this position offers the opportunity to make a significant impact on our digital strategy while collaborating closely with leadership.

Responsibilities:
• Develop and implement comprehensive digital marketing strategies to enhance brand visibility and drive revenue growth.
• Manage and optimize web content, social media channels, and blog strategies to align with business objectives.
• Plan and execute targeted digital advertising campaigns, including paid social and Google Ads.
• Refresh brand messaging to highlight the company’s SaaS platform and digital capabilities.
• Design and execute marketing campaigns aimed at increasing product upgrades, platform adoption, and customer conversions.
• Coordinate sponsorships and tradeshow participation to expand brand reach and industry presence.
• Collaborate with internal teams to transform business updates into engaging outbound content.
• Analyze and report on marketing performance using tools like Google Analytics to ensure campaigns meet goals.
• Contribute to the development of a cohesive and modern marketing voice for the company.
• Stay updated on industry trends and emerging technologies to continuously refine marketing strategies.• Minimum of 5 years of experience in digital marketing, preferably in B2B or SaaS environments.
• Proficiency in content development and excellent communication skills.
• Hands-on experience with digital advertising platforms, including Google Ads and paid social campaigns.
• Familiarity with web analytics tools such as Google Analytics to track and improve campaign performance.
• Ability to thrive in a fast-paced, entrepreneurial setting and take ownership of projects.
• Experience supporting sales or product marketing teams is a plus.
• Willingness to work onsite in Alpharetta, Georgia, for the first 90 days of employment.
• Strong organizational skills and attention to detail to manage multiple projects effectively.