Digital Advertising Manager

it's what's inside that counts

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There’s more to CMC than our products and the buildings, structures, and roads they go into. At CMC, it’s the people inside our recycling centers, fabrication plants, manufacturing facilities, steel mills and offices that make us who we are as a company. Our success comes from finding, retaining, and supporting the highest quality talent by offering:

• Day 1 Benefits Coverage with low cost Medical, Vision and Dental
• Day 1 Paid-time Off and Vacation
• 4.5% Company Match 401(k) Plan
• $500 Annual Company-paid Lifestyle Benefit
• Competitive Compensation and Bonuses
• Company-paid Life and Disability Insurance
• Employee Stock Purchase Plan
• Training and Advancement Opportunities

Why This Job

As part of Center of Excellence team within the EBG’s Marketing Operations group, the Digital Advertising Manager is responsible for strategy development, campaign setup, and optimization of digital advertising globally across all EBG business lines. The Digital Advertising Manager will drive performance in key metrics like new contacts and lead generation, set best practices and governance policies, and explore new advertising opportunities as they become available.

What You'll Do

• Collaborate with the other marketing teams to enable their day-to-day activities by aligning processes, implementing best practices, driving efficiencies, adopting new technologies, and optimizing performance
• Develop and manage a customized digital advertising strategy (encompassing PPC, display, and paid social) supporting the needs of each business line for the Emerging Businesses Group globally
• Plan, setup, monitor and optimize ongoing “evergreen” and campaign-specific advertising campaigns
• Incorporate and balance both “evergreen”/always-on advertising and time-limited/campaign-specific advertising covering all stages of the marketing and sales funnel
• Support the Marketing team to set individual campaign goals, audiences, call to action and budget, provide advice as appropriate
• Set up new campaigns, build custom audiences, and set up conversion tracking
• Monitor in-flight campaigns, optimize for best performance
• Measure and report on KPIs
• Serve as the subject matter expert (SME) for related digital tools, including but not limited to Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads
• Set CMC up for future success by identifying and testing new digital channels and tools

What You'll Need

• 5+ years of related experience in digital advertising
• Construction industry experience preferred
• B2B and eCommerce experienced preferred
• Knowledge of Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads required
• Knowledge of Google Tag Manager and reddit Ads preferred
• Strategic thinker and hands-on executor, equally comfortable thinking strategically at a high level and personally driving initiatives forward
• Strong analytical and problem-solving skills, with the ability to make data-driven decisions
• Excellent verbal and written communication skills
• Comfortable presenting advertising strategy and results to senior leaders
• Ability to build relationships with internal clients and stakeholders
• Able to quickly learn all EBG lines of business and stay engaged with internal departments to continuously learn new products and features

Your Education

• Bachelor's degree in marketing, business, economics, or finance required
• MBA preferred

We are CMC, a Fortune 500® company at the leading edge of our industry. Our construction reinforcement and steel products have supported construction projects and structures around the world. The secret to our success? We’ve built our legacy by assembling a team of innovators and doers to tackle some of the most challenging construction reinforcement problems facing our world for more than 100 years — and we’re just getting started.

If you’re ready to join a team working to make our industry more sustainable, support the bridges, roadways, buildings and infrastructure that connects our communities, and do meaningful work, you’re ready to join CMC. Apply today and start moving your career — and our world — forward. Let's build a better world!

CMC is committed to providing equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, age, physical or mental disability, national origin, citizenship, military or veteran status, sexual orientation, gender identity and/or expression, genetic information, or other status protected by federal, state or local law.

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