Manager
We are currently seeking a Corporate Marketing Manager,
Client Advocacy , to lead programs that bring the voice of the customer to
life across the organization. This role is responsible for building and
executing advocacy initiatives that highlight client success, strengthen the
brand, and support key business priorities.
You will drive projects from concept through delivery by
aligning the right teams, tools, and processes to ensure work moves forward
efficiently and produces measurable impact. Partnering closely with product
marketing, sales, creative, field marketing, and business unit stakeholders,
you’ll develop integrated, multi-channel programs that turn customer outcomes
into compelling stories for the market.
Success in this role requires strong cross-functional
collaboration, the ability to manage multiple initiatives at once, and a sharp
eye for maintaining consistent brand and messaging standards across every
touchpoint.
ESSENTIAL RESPONSIBILITIES
- Plan, manage, and execute marketing programs within an
assigned functional area - Drive projects forward by coordinating across internal
teams, tools, and systems to ensure on-time delivery of marketing initiatives - Develop and maintain project plans, timelines, and workflows
for complex, multi-stakeholder programs - Collaborate with cross-functional partners across product
marketing, sales, creative, and business units to align priorities and
deliverables - Serve as a connector between corporate marketing and field
or business unit teams to ensure programs are relevant and coordinated - Manage relationships with external agencies, vendors, and
partners to support program execution - Ensure brand consistency and adherence to messaging
standards across all marketing materials and channels - Define and track KPIs for assigned programs and report on
performance with recommendations for improvement - Develop and document processes, templates, and best
practices to improve team efficiency and scalability - Monitor industry trends, platform developments, and
competitive activity relevant to area of focus - Contribute to corporate marketing strategy by sharing
insights, recommendations, and cross-functional learnings - Represent the corporate marketing team in internal and
external forums as needed - Lead, coach, or mentor marketing team members, as applicable
REQUIRED
QUALIFICATIONS
- Bachelor’s degree in marketing, Business Administration, or
related field - Seven years of experience planning and executing marketing
strategies - Experience in a business-to-business (B2B) marketing
organization - Demonstrated experience managing or coordinating marketing
programs end-to-end - Proven track record generating and capturing product demand
through data-driven marketing
PREFERRED :
- Experience managing customer reference, testimonial, or case
study programs at scale - Familiarity with customer advocacy platforms (such as
ReferenceEdge, Influitive, or similar tools) - Ability to build and maintain strong relationships with
clients and internal stakeholders to source and develop compelling success
stories - Experience producing a variety of advocacy content formats including
written case studies, video testimonials, and speaker programs - Strong project management skills with the ability to manage
multiple advocacy initiatives simultaneously across business units or product
lines - Background in B2B marketing, preferably within SaaS or
enterprise software environments - Comfort working cross-functionally with sales, product
marketing, and creative teams to align advocacy efforts with broader
go-to-market strategies
Real Estate runs on Yardi. About Us:
Yardi pioneers the property tech industry by seamlessly blending 40 years of tradition with forward-thinking innovation. We’ve created a team of over 10,000 employees in over 40 locations around the globe dedicated to making great real estate software products.
Discover the Yardi Difference:
Yardi is more than just a software company – we are dedicated to creating a positive impact in our communities. Annually, Yardi extends philanthropic support to organizations chosen by our employees. Our team has contributed to over 350 nonprofits globally, demonstrating our commitment to various causes and communities.
Our award-winning culture, consistently recognized by Glassdoor's prestigious "Best Place to Work", fosters support, collaboration, and growth. We prioritize your well-being with comprehensive benefits, including 100% paid employee medical premiums, company profit-sharing plan, and flexible work arrangements.
Salary Range: $120,000 - $135,000
All submissions for open positions should be received through Yardi’s applicant portal, accessed from Yardi’s corporate website.
EOE/Race/Gender/Disability/Vets
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