Marketing Manager - Auto Group

Job Description

Job Description

Marketing Manager

Phil Hughes Automotive Group

Athens, Georgia

Marketing Manager - Automotive Group

Phil Hughes Auto Group is seeking to hire an enthusiastic Marketing Manager to increase our market share and ensure brand consistency. You will be responsible for setting specific objectives to develop a cohesive and profitable marketing strategy for our company.

Our Marketing manager performs a variety of tasks, including designing digital marketing campaigns and performing market research. If you’re a creative, goal-oriented professional, we would like you to be part of our team and share innovative ideas to achieve our targets.

This is an excellent opportunity for you if you’re looking to excel in marketing by utilizing a hands-on approach to marketing management training. We will focus on developing and enhancing the skills within the right applicant.

Work Location Requirement

This is a full time position and is not eligible for remote or hybrid work.

Job Responsibilities

• Work with (3) General Managers to analyze ROI and plan for each month’s efforts
• Ensure that all marketing efforts within any given month are cohesive, integrated and work to reach a common goal with the dealers and any outside agencies involved.
• Provide ROI and performance-based reporting on an on-going basis and maintain performance reports
• Act as a day-to-day contact and general support for all of your dealers and dealership vendor contacts.
• Develop digital campaigns to increase web traffic
• Analyze sales and marketing metrics
• Research market to identify new opportunities
• Ensure brand consistency through all marketing channels

Requirements

• Experience with major social media platforms
• Familiarity with SEO/SEM and Google Analytics, AI Overview, VLAs
• Strong analytical skills and ability to multi-task
• Degree in Marketing or relevant field preferred
• Excellent organizational, communication and time management skills.
• Able to adapt to constantly changing needs and deadlines
• Ability to effectively understand and interpret performance data - including in Google Analytics.
• Understanding of Search Engine Optimization and Google's best practices.
• Must pass drug screen, background check and have an acceptable Motor Vehicle Record.

Education and/or Experience

Automotive Marketing Experience Required. Marketing Degree preferred.

Benefits

In addition to career-long personal development, our associates enjoy a number of benefits, including:

• Competitive Pay Plan
• Great Work Environment
• Health, Vision and Dental Insurance
• 401(k) retirement plan

About Us

Phil Hughes Automotive Group has been serving Athens and surrounding areas since 1976. We are locally owned and family-operated. Our company’s focus is building relationships that last with our employees, customers, and community.