Social Media Specialist

Job Description

Job Description

The Social Media Manager will be responsible for overseeing the company’s social media platforms and content creation processes. This includes photography, videography, editing, and content distribution across all social media channels. The role requires a strong understanding of social media strategies, creative content production, and analytics, with a focus on building the brand’s presence and engagement across platforms.

This job will require 25% office time at our office in Jefferson, GA. Beyond that, remote work and field work will be scheduled out.

$55,000 - $60,000 yearly

Social Media Management:

• Develop and implement a cohesive social media strategy to increase brand awareness, engagement, and lead generation. Manage and oversee the company’s social media accounts (e.g., Facebook, Instagram, LinkedIn, TikTok, etc.).
• Post content consistently across all platforms, ensuring messaging aligns with the company’s values and goals.
• Monitor trends, best practices, and competitor strategies to continually improve the brand’s social media presence.

Content Creation & Production:

• Capture high-quality photos and videos for social media, marketing campaigns, website, and other digital content needs.
• Plan, shoot, and edit videos that align with the brand’s voice, tone, and message.
• Design and produce graphics for social media posts, stories, and other promotional materials.

Editing:

• Edit videos and photos to create compelling, polished content that maintains high visual and audio standards.
• Apply creative effects, animations, and transitions to enhance video content.
• Ensure all media produced is optimized for the specific platform format (e.g., Instagram Reels, TikTok videos, YouTube, etc.).

Content Distribution:

• Schedule and distribute content across social media platforms using tools such as Blaze, Buffer, Hootsuite, or other social media scheduling software.
• Ensure content is distributed at optimal times to maximize engagement.
• Manage and grow social media campaigns (organic and paid) and track performance.

Analytics & Reporting:

• Track and analyze performance metrics for social media campaigns, making recommendations for optimization.
• Provide weekly and monthly reports on content performance and audience engagement.
• Use analytics to adjust strategies and improve ROI on social media marketing efforts.

Collaboration:

• Collaborate with the marketing team to ensure social media campaigns align with overall marketing goals.
• Work closely with the content and creative teams to brainstorm ideas, provide feedback, and support brand initiatives.
• Engage with followers by responding to comments, DMs, and messages in a timely manner.

Willingness to Travel

• Our job sites span 3-4 surrounding states at any given time.
• You'll work with leadership to establish a schedule to travel and document key projects.

• Proven experience as a Social Media Manager or similar role.
• Strong knowledge of social media platforms, trends, and analytics tools.
• Proficient in video and photo editing software such as Adobe Premiere, Final Cut Pro, Adobe Photoshop, and Adobe Lightroom.
• Ability to shoot, edit, and produce high-quality videos and photos.
• Strong communication and organizational skills.
• Self-starter with the ability to work independently and manage multiple projects.
• Familiarity with social media management tools (e.g., Blaze, Buffer, Hootsuite, Sprout Social).
• Creative mindset with a passion for social media and content creation.
• Experience in paid advertising (e.g., Facebook Ads, Instagram Ads) is a plus.

The Copponex Group is a small, nimble company of people with a lineage in playground and recreational service dating back 4 decades. Completing large and small-scale projects in Georgia, Tennessee, North & South Carolina, and Florida, we seek to leave a lasting impact on every community we touch.

Our goal is to create an environment where every employee is valued and has the opportunity to grow personally and professionally.