Media Planner - Digital (Remote)
- Media Planner – TV & Digital: Focuses on traditional TV & Digital paid media strategy and planning.
- Media Planner – Digital: Focuses on paid media strategy and planning across channels such as search, social and digital programmatic platforms.
- This is a remote position that can be home-based anywhere within the United States.***
- Collaborate with external media partners and vendors to execute campaigns effectively.
- Maintain strong relationships with media platforms (Google, Meta, YouTube, programmatic DSPs, TV networks, etc.) to access new opportunities.
- Monitor and troubleshoot campaign issues, working with vendors to resolve them efficiently.
- Work cross-functionally with creative, analytics, and operations teams to gather assets, ensure tracking implementation, and meet campaign deadlines.
- Manage the setup of pixel tracking, tagging, and audience segmentation to ensure proper campaign measurement.
- Oversee campaign launches and coordinate adjustments as needed to optimize performance.
- Develop detailed media plans based on marketing objectives, audience insights, and budget considerations.
- Research and recommend optimal media placements and budget allocations.
- Stay updated on media trends and platform innovations to drive campaign effectiveness.
- Track media performance against KPIs and provide insights for campaign optimization.
- Work closely with the analytics team to analyze data and refine media strategies.
- Provide post-campaign reports with learnings and recommendations for future planning.
- Minimum Degree Required: Bachelor's Degree
- Preferred Degree: Bachelor's Degree in marketing, advertising, business or a related field.
- Years of experience: 3+ years in media planning, with expertise in either Linear TV & Programmatic Digital or Digital.
- Driver’s License Requirement(s): Required
- Attention to detail – Ensures accuracy in media plans, tagging, and campaign execution.
- Collaboration – Works effectively across teams to coordinate campaign needs.
- Analytical thinking – Interprets data to refine media strategies and optimize performance.
- Time management – Manages multiple campaigns and deadlines efficiently.
- Adaptability – Stays ahead of media industry changes and platform updates.
- Proficiency in media planning tools and platforms (Google Ads, Meta Ads, DSPs, TV buying tools, etc.).
- Experience working with pixel tracking, tagging, and audience segmentation.
- Strong communication skills to coordinate across internal and external teams.
- Requires travel by air or car when necessary.
- Ability to work some evenings and weekends and some overnights.
- Work typically performed indoors in a home or office environment.
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