General Manager

Location: 60 Georgia Ave

General Purpose:
The General Manager is the steward of our guest experience and leader of our hospitality team. This role leads all day-to-day FOH operations, builds our service culture, empowers our staff, and drives improvements across guest experience, operational systems, and staff growth. The GM is a visible, accountable presence during service, coaching and supporting our team, and proactively evolving our hospitality approach in partnership with ownership. The GM will ensure continuous improvement across all service touchpoints.

Core ResponsibilitiesLeadership & Culture

• Champion Halfway Crooks’ hospitality ethos — warm, genuine, and guest-focused.
• Foster a positive, inclusive, and accountable workplace.
• Train, coach, and empower staff in service standards, steps of service, and new shift roles.
• Maintain clear communication and documentation of expectations, policies, and procedures.
• Lead pre-shift lineups, weekly FOH meetings, and team-building initiatives.

Service Operations

• Build and maintain our Steps of Service manual and Employee Handbook.
• Define shift roles for optimized service flow and balanced workload.
• Design table layouts and service stations to reduce employee clustering and improve guest experience.
• Streamline menu updates and printing processes.
• Manage POS systems (Arryved) for accuracy in menu items, pricing, and reporting.

Staffing & Scheduling

• Hire, onboard, and train FOH staff and MODs.
• Post weekly schedules with ample notice; manage availability and time-off requests.
• Identify and solve for pain points in scheduling.

Facilities & Vendor Management

• Maintain facility standards for cleanliness, ambiance, and functionality.
• Oversee back bar layout (upstairs and downstairs and biergarten).
• Maintain bar and facility vendor relationships.
• Activate and manage upstairs bar operations with seated service model.
• Maintain beer service quality and draft system integrity

Event Execution

• Coordinate staffing and setup for events in partnership with Production, Kitchen, and Logistics.
• This doesn’t really seem to fit the category… probably belongs in the above category.
• Coordinate with SEG/Grier to plan/execute private events and grow private event revenue

Administration & Compliance

• Audit hours prior to biweekly payroll execution
• Conduct at a minimum - annual performance reviews and issue disciplinary actions when necessary.
• Field and resolve customer feedback; escalate critical issues to ownership.
• Maintain accurate administrative records and compliance with policies.

Program Development and Immediate Goals

• Proactively identify opportunities for operational improvements and present solutions to leadership.
• Create FOH positional hierarchy of entry level that can graduate up to bartending through tenure, experience, and testing
• Coach and develop current staff to be more hospitable, outgoing, and guest-focused
• Onboard and implement new POS system Spot On

What You Bring

• Hospitality degree (strongly preferred).
• 5+ years hospitality experience (brewery/restaurant preferred).
• Leadership and coaching skills with ability to empower teams.
• Operational and administrative competency (POS systems, scheduling, Google suite, email, vendor management).
• High personal initiative and problem-solving mindset.
• Strong communication skills.
• Passion for craft beer and hospitality.
• Ability to work flexible hours, including nights, weekends, and holidays.