Assoc Mgr, Brand Strategy & Planning
- Assist the department head, directors and managers in the development of marketing initiatives, including the development of program specifications and collateral materials for the brand and hotels.
- Serve as the assigned brand liaison with stakeholders on matters on brand development and launch of the first branded hotels. Field and conduct follow-up calls or other correspondence with agencies and stakeholders to support departmental objectives.
- Coordinate the development and production of support tools for educating external agency and internal Company staff regarding the effective delivery of the brand and brand marketing programs. Tools include Marketing Plans, Online postings, broadcast emails, podcasts, online portal management, etc. Coordinate the print production relationships, agency relationships and other vendor relationships, internally and externally as needed.
- Complete and/or manage assigned special projects. Work with internal and external resources to establish and/or communicate project timetables, action steps and status updates. Follow up, as appropriate, to ensure timely execution to meet established deadlines.
- Research and compile a variety of moderately complex data to include creating spreadsheets or databases for maintaining and reporting management information; may require some analysis of marketing data, programs, or trends.
- Prepare a variety of departmental reporting/presentation materials, gathering and summarizing information from various sources as requested. May create and format reports and presentation materials utilizing various spreadsheet graphics, and/or statistical software.
- Manage coordination of, upkeep and enhancements to brand experience space and additional brand experience prototypes including model rooms and operations and marketing tests in hotels
- Monitor departmental budgets to include vendor billing, estimates, invoice coding and tracking, end of month reconciliation, etc. Report discrepancies or budgetary issues to Manager or VP.
- Manage availability and distribution of brand resources. Create and distribute information and resources on brand initiatives to hotels, agencies, partners, reservation centers, internal audiences, and others as appropriate. Ensure accurate and accessible electronic and asset library for marketing use.
- Bachelor's degree in Marketing, Business, or a relevant field of work or an equivalent combination of education and work experience.
- 2 to 5 years progressive work related experience in a corporate marketing environment and/or Hotel Operations with demonstrated proficiency in one or more functions related to position, including multiple project management.
- Demonstrated clear, concise and succinct communication skills, including adapting both verbal and written communications to the needs and level of user. Demonstrated ability to communicate supportive program details (presentation, analysis) to present a persuasive argument or to effectively negotiate a position.
- Demonstrated knowledge and understanding of the relevant labor market, economic conditions, and industry trends. Demonstrated ability to analyze these factors and draw logical conclusions.
- Demonstrated ability to implement and track multiple projects at one time. Demonstrated organizational skills and follow- through in tracking ongoing processes.
- Demonstrated ability to maintain a consistent, high-quality customer-focused organization.
- Demonstrated knowledge of marketing principles.
- Demonstrated problem solving and analytical skills, and ability to use the results of analysis to make effective program- related decisions.
- Experience analyzing Demand360 market data is a plus.
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