Support Operations Analyst IV

A client with Kforce is seeking a Support Operations Analyst IV to join their team in Atlanta, GA. The Analyst's primary goal will be to drive revenue through direct sales activity while simultaneously analyzing what marketing efforts are working to fix the "broken bridge" between marketing spend and sales results. Core Responsibilities: Marketing Analytics & Attribution (The "Scientist"):

• Attribution Modeling: Implement and monitor attribution models (e.g., First-Touch vs. Multi-Touch) to determine which marketing channels (Webinars, SEO, Paid Ads) are actually driving revenue, not just "vanity metrics" like clicks.
• Campaign ROI Analysis: Track the cost-per-lead (CPL) and cost-per-opportunity of marketing campaigns to recommend where budget should be increased or cut.
• Inbound Funnel Optimization: Analyze the drop-off points in the inbound funnel (e.g., "Why do 50% of leads drop off after the demo request page?") and suggest fixes

• Inbound Lead Response: Act as the "first responder" for inbound marketing leads, ensuring a <5 minute response time during business hours to maximize conversion
• Outbound Prospecting: Continue high-volume outbound efforts (cold calls/emails) targeting accounts that resemble the "best performing" inbound leads (Lookalike Audiences)
• Pipeline Hygiene: Enforce CRM discipline, ensuring that every opportunity is tagged with the correct "Lead Source" and "Campaign ID" so reports are accurate

• Conversion Rate: MQL (Marketing Qualified Lead) to SQL (Sales Qualified Lead) percentage
• Attribution Accuracy: % of closed deals with a verified Lead Source
• Sales Activity: Outbound calls/emails + Inbound lead response time
• 5-7 years of relevant experience in sales operations, revenue operations, sales support, analytics, focused on strategic and operational impact
• 2-3 years of experience working with customer-facing teams, especially Inbound and SDR
• Experience leading complex projects/programs or organizational change
• Strong analytical and problem-solving skills (simplifying complex problems and developing data-backed solutions)
• Strong business acumen and creativity
• Strong SQL knowledge and expertise
• Excellent communication and presentation skills
• Strong interpersonal skills and ability to influence stakeholders