Director of Franchise Development (Lead Generation)
Role Summary
This position owns the top of the franchise development funnel, with a primary focus on generating high-quality, broker-sourced candidate flow. The Director will lead broker relationships, campaign strategy, and lead generation execution across multiple channels, while building systems and processes that drive consistent, scalable performance.
This is a highly visible, high-impact role that blends relationship management, marketing execution, and performance analytics to fuel franchise growth.
Key Responsibilities
- Own and scale broker-sourced lead generation across national networks and independent consultants
- Build and maintain relationships with top-performing brokers while expanding engagement with emerging partners
- Represent the brand at industry conferences, events, and webinars to drive awareness and pipeline growth
- Develop and execute multi-channel campaigns (email, SMS, digital, direct mail, webinars, events)
- Manage and optimize territory check workflows, response processes, and candidate follow-up
- Drive improvements in lead conversion through speed-to-lead, messaging, and experience optimization
- Partner cross-functionally on resale strategy and experienced buyer targeting
- Translate field insights into compelling, operator-focused messaging and positioning
- Manage external vendors and internal support resources to deliver campaigns efficiently
- Track and report on key performance metrics, providing visibility into pipeline health and trends
- Own lead generation budget and ensure strong return on marketing and vendor investments
- Continuously test, refine, and improve outreach strategies to increase broker engagement and lead quality
Recommended Jobs
Mechanical Engineer - Critical Facilities
Mechanical Engineer - Atlanta, GA Our client is a Engineering Design Company that has a national footprint and specializes in MEP critical facilities design. They provide design, consulting and ma…
Full Time Associate Veterinarian
Live Your Best Life at Lap of Love Veterinary Hospice! Join Lap of Love as an In-Home, Associate Veterinarian in Savannah, GA and surrounding areas. Imagine a veterinary role that honors your ti…
Gardenia Speech Collection - United States
Work Location: United States, Remote Engagement Model : Independent Contractor/Freelance Estimated Start Date: ASAP We are currently looking for native English (United States) speak…
Travel Nurse RN - Pediatric Hematology/Oncology - $2,452 to $2,488 per week in Atlanta, GA
Registered Nurse (RN) | Pediatric Hematology/Oncology Location: Atlanta, GA Agency: TalentBurst, Inc. Pay: $2,452 to $2,488 per week Shift Information: Days - 3 days x 12 hours …
Farm Manger Assistant
Farm Manger Assistant (6292) Location: Cairo, Georgia Job Number: 6292 Help with 400 acre plus off vegetables grown on plastic.Will include field production,harvest and load out and shipping. …
Travel Nurse RN - Med/Surg / Telemetry - $1,752 per week in Macon, GA
Registered Nurse (RN) | Med/Surg / Telemetry Location: Macon, GA Agency: Cynet Health Pay: $1,752 per week Shift Information: Days - 3 days x 12 hours Contract Duration: 13 We…
Traveling Construction EV Foreman
Job Description Job Description Who We Are OWL Services is the premier sales, installation, program management and service provider to retail, commercial, fleet, aviation and marine, and emerg…
Logistics Freight Forwarding Import Coordinator
Job Description Job Description Position Summary The Logistics Freight Forwarding Import Coordinator is responsible for coordinating and managing international import shipments from origin to …
Specialty Care - Neurologist & Neurosurgeon - Atlanta, GA
Job Description Job Description ➕Specialty Care - Neurologist & Neurosurgeon - Atlanta, GA An exceptional veterinary hospital, with a dedicated team, is seeking a Neurologist & Neurosurgeon …
Registered Nurse (RN) - Eating Disorder Program (Nights)
Job Description Job Description Registered Nurse (RN) – Eating Disorder Program (Nights) Southern Live Oak Wellness (SLOW) Dunwoody, GA Pay Rate: $38 – $44 per hour Pay & Benefits (add …