Regional Leasing Manager - Property Management
Job Description
Job Description
Second Avenue is the premier platform for enabling institutions to deploy meaningful capital into single-deeded residential assets (SFR) while retaining control and valuable lines of sight into their investments over time. Second Avenue’s proprietary technology and exclusive relationships have allowed it to bring scale to scattered single-family investment homes, a strategy that was previously untenable as an institutional asset class. The Company provides all aspects of sourcing, acquisition, and property management services for its clients.
We offer a positive culture and professional work environment. Please visit our website for additional background on our business platform –
Job Summary
The Regional Leasing Manager is a seasoned leasing professional responsible for overseeing leasing operations within a designated geographic region. This role focuses on converting vetted leads from the Company’s contact center into lease applications through proactive follow-up and strong sales execution. The Regional Leasing Manager also monitors market conditions, negotiates rental terms, and provides pricing recommendations—directly impacting revenue across a portfolio of homes.
This position requires expertise in sales management, customer service, and market analysis, with the ability to guide prospects seamlessly from initial inquiry to move-in, all while maintaining compliance with rental regulations and Second Avenue standards. The role is expected to achieve monthly move-in targets and may provide indirect oversight to Leasing Associates working in the Company’s contact center. The position is based either from a home office or a designated Second Avenue office and reports to the VP of Leasing and Operations.
Duties and Responsibilities
- Oversee leasing operations within an assigned region, typically across two or more major cities/markets, often spanning multiple states.
- Convert qualified leads into lease applications through timely follow-up via phone, email, and text, negotiating within Company guidelines to achieve leasing goals.
- Document all lead activity—including tours, prospect notes, and applications—in the Company’s CRM system.
- Collaborate with contact center Managers to indirectly manage Leasing Associates, ensuring timely lead follow-up and reviewing after-hours activity for accuracy and responsiveness.
- Analyze market trends, leasing performance, and customer feedback to recommend pricing adjustments and leasing specials; advise Asset Management and Operations accordingly.
- Partner closely with the VP of Leasing and Operations to align on inventory levels, pricing strategies, and home condition concerns.
- Provide pricing and leasing guidance to Leasing Associates and Managers, ensuring consistency with market conditions.
- Review advertising strategies and collaborate with Marketing to improve leasing performance and portfolio revenue.
- Achieve and maintain regional move-in goals (typically 30–40 per month).
- Support fellow Regional Leasing Managers and contribute to cross-regional success.
- Track and report key leasing KPIs for assigned markets.
- Communicate with Renovations, Turns, and Maintenance teams regarding property condition, recommending capital improvements when needed to drive occupancy and revenue.
- Deliver exceptional customer service in all interactions with prospects, colleagues, vendors, and residents.
- Ensure compliance with all leasing regulations, including Fair Housing, Fair Credit Reporting Act, and the ADA, as well as Company policies and applicable laws.
- Mentor and support Leasing Associates and Managers in professional development and leasing practices.
- Serve as the market expert for assigned regions, analyzing data and gathering feedback on rental trends, competitive inventory, and neighborhood dynamics.
- Other duties as assigned.
Qualifications
- MUST have an active real estate salesperson’s license in a state in which Second Avenue operates
- Strong organizational, decision-making, and time-management skills; flexibility to work evenings and weekends as lead volume requires.
- Proven negotiation and influence skills with the ability to gain consensus.
- Ability to manage high workloads in a fast-paced environment, adapting quickly to changing business needs.
- Knowledge of state landlord-tenant laws, legal notices, and related processes.
- Thorough understanding of federal fair housing laws and applicable local housing regulations.
- Exceptional customer service, interpersonal, and communication (written and verbal) skills.
- Strong problem-solving and conflict resolution abilities.
- Proven ability to set, manage, and achieve goals and deadlines.
- High level of integrity, confidentiality, and independent judgment.
- Proficiency in Microsoft Outlook, Word, Excel, and property management/accounting software.
- Valid driver’s license and automobile insurance.
Education and Experience
- Minimum high school graduate required. Associate degree or higher degree preferred
- Minimum 5 years of experience in Leasing and management in commercial or residential leasing
- Willingness to obtain a real estate license in various states is a plus
- Bi-lingual is a plus
Job Competencies
- Able to exhibit a proven track record with respect to goal achievement and adherence to planned timeframes
- Proven ability to interact effectively with a wide range of highly experienced peers, principals, prospects
- Successful track record with respect to prioritizing multiple initiatives – including rapid execution and sense of urgency regarding completion of key tasks.
- Strong work ethic, value system, high level of adaptability and team orientation.
Benefits
- Medical, Dental and Vision Insurance, Employer Paid Short-Term/Long-Term Disability and Life AD&D Insurance, 401k, PTO, and Paid Holidays.
NOTE: This job description is not intended to be an exhaustive list of all duties, responsibilities or qualifications associated with the job. Other duties may be assigned.
Second Avenue is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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