DTC Team Lead

This is a remote position.

The DTC Team Lead is the director-level owner of Direct-to-Consumer (DTC) growth strategy at My Amazon Guy, overseeing Brand Strategists and cross-functional channel specialists to ensure every client’s DTC program is profitable, scalable, and strategically aligned. This leader drives the vision for client acquisition and retention across paid social, search, lifecycle marketing (email/SMS), and CRO, ensuring strategies are not just well-executed but forward-thinking and integrated with Amazon marketplace efforts.

As a player-coach, the DTC Team Lead provides strategic direction, ensures operational excellence, and develops talent within the DTC team. They partner closely with Brand Strategists, Creative Strategists, and executives to align client goals with MAG’s growth mission. This role balances high-level strategy, leadership, and client-facing influence with the ability to dive deep into data and frameworks when needed.

About My Amazon Guy:

My Amazon Guy is a thriving digital marketing agency with over 500+ employees and a diverse range of clients. Our culture is dynamic, rewarding, and innovative. We are dedicated to helping our clients achieve remarkable sales growth on Amazon while ensuring their peace of mind.

Key Responsibilities:

• Strategic Leadership & Vision
  

• Own the overall DTC growth framework across social ads, search ads, email/SMS, and CRO.
  

• Define quarterly and annual growth strategies, ensuring client portfolios hit aggregate KPIs (ROAS, CAC:LTV, Retention, AOV).
  

• Drive innovation in DTC playbooks: testing new platforms, funnel strategies, and retention models.
  

• Serve as the senior point of escalation for strategy or performance challenges.

• Team Management & Development
  

• Lead and mentor Brand Strategists and supporting channel specialists, ensuring consistent application of best practices.
  

• Build scalable workflows for audits, roadmaps, reporting, and client communication.
  

• Foster a culture of accountability, learning, and high performance in line with MAG’s core values.
  

• Evaluate team bandwidth and reallocate resources to hit portfolio goals.

• Client Growth & Oversight
  

• Act as executive partner for high-value clients—guiding overall DTC direction, aligning budgets, and presenting strategies during QBRs or executive sessions.
  

• Ensure strategies integrate with Amazon marketplace growth efforts led by Brand Managers.
  

• Approve high-level client roadmaps and campaign allocations before execution by Brand Strategists.
  

• Identify cross-sell and upsell opportunities across MAG’s service portfolio.

• Analytics & Optimization
  

• Monitor DTC portfolio performance across key metrics (ROAS, CAC, LTV, retention, funnel efficiency).
  

• Direct pivots in strategy when performance lags, ensuring timely intervention.
  

• Partner with analytics teams to standardize dashboards, reporting, and insights at scale.

• Cross-Functional Leadership
  

• Collaborate with Creative Strategists to guide ad concepts, messaging frameworks, and brand storytelling.
  

• Partner with Paid Media, Retention, and CRO teams to drive synergy across all client campaigns.
  

• Influence leadership and executive decision-making on client prioritization and resource allocation.
  

Requirements

Qualifications:

• Proven experience as a Brand Director, DTC Team Lead, or Senior Brand Strategist with measurable success in driving e-commerce growth.
  

• Experience in DTC/B2C digital marketing, with a proven record of scaling profitable multi-channel campaigns (ROAS, CAC, Retention, AOV).
  

• Deep expertise in brand strategy, digital marketing, and consumer engagement across paid social (Meta, TikTok), search marketing, email/SMS, and CRO.
  

• Proficiency with e-commerce platforms (Shopify, Magento, WooCommerce), web analytics, and CRM systems.
  

• Strong financial acumen with hands-on experience in budget management, sales forecasting, and ROI analysis.
  

• 3–5+ years of leadership experience managing and mentoring cross-functional teams and senior strategists.
  

• Strong executive presence: excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
  

• Creative thinker with the ability to balance innovation with performance-driven execution.
  

• Data-driven mindset with sharp analytical and optimization skills.
  

• Exceptional organizational skills with the ability to prioritize across a large client portfolio.
  

• Adaptability to thrive in a fast-paced, constantly evolving DTC environment.
  

• Certifications in Meta, TikTok, Google Ads, and advanced analytics platforms strongly preferred.
  

Technical Requirements:

• A dual-monitor setup is required (at least 8GB of RAM)
  

• Must have at least 25 MBPS internet speed
  

Benefits

• 40 hours a week, 8 hours a day
  

• Competitive salary base
  

• Permanent WFH setup
  

• Unlimited FREE access to MAG School courses and SOP Library!
  

• Work schedule is in EST (Monday-Friday only)
  

• Opportunities for professional development and career advancement
  

You may follow up on your application by emailing us at [email protected] .