Sr. Manager Travel Product Marketing GTM

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SAP Concur and Amex GBT have partnered to deliver Complete T&E, a unified travel and expense solution designed to transform managed travel. To accelerate adoption and revenue growth, we are seeking a Sr. Manager Travel Product Marketing GTM of Product Marketing focused on go-to-market (GTM) execution for this joint offering.

This role will lead GTM planning, launch execution, and sales enablement activities. The leader will partner with SAP Concur and Amex GBT marketing and sales teams to deliver campaigns, enable field success, and amplify Complete T&E’s value in the market.

What you'll do
• Drive joint go-to-market alignment with Amex GBT across campaigns, launches, and field execution.
• Build and deliver sales enablement tools (presentations, battlecards, training) for SAP Concur and Amex GBT sales teams.
• Create co-branded marketing assets and messaging frameworks that support pipeline growth and customer adoption.
• Partner with Demand Generation and Field Marketing to design integrated campaigns that build awareness and accelerate deals.
• Collaborate with Amex GBT marketing teams to coordinate launches, communications, and co-marketing programs.
• Track and report on GTM performance, adoption, and pipeline contribution, providing insights to refine strategy.

What you bring
• 7+ years of experience in product marketing, go-to-market, or field marketing in B2B SaaS or enterprise technology.
• Proven success in product launches, sales enablement, and campaign execution.
• Experience working in or alongside travel management companies (TMCs) preferred.
• Strong project management and collaboration skills, with ability to work across internal and external partner teams.
• Excellent communication skills, with the ability to create clear, compelling content for both internal and external audiences.
• Bachelor’s degree required.
This role will directly impact the success of Complete T&E by driving adoption, pipeline growth, and joint go-to-market momentum with Amex GBT.

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

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Compensation Range Transparency : SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 133700 - 227500 USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements:

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Requisition ID: 439134 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid