Sr Director or VP Financial Planning & Analysis

UP Entertainment
Atlanta, GA

Job Title: Sr Director or VP Financial Planning & Analysis

Reports to: SVP INVESTOR RELATIONS, COMPLIANCE, SUB REPORTING

Location: Atlanta - Hybrid

FLSA Status: Exempt

JOIN OUR TEAM

At UP Entertainment, we are passionate about storytelling, cultural trends, and fostering dynamic audience engagement across screens and platforms. Join us in making UP Entertainment the leading platform for uplifting digital entertainment.

We’re excited to learn more about you! To apply for this position, please follow the link and instructions at the bottom of the job description. We look forward to learning about your interest in the role, your experience, knowledge and talents!

SUMMARY: The Sr. Director or VP Financial Planning and Analysis will play a central role in helping UP successfully meet its growth and financial performance objectives by building and maintaining models which drive decision making, providing financial analyses to senior stakeholders that facilitates clear visibility into the factors influencing present and future performance, and partnering with colleagues in senior management to help them successfully manage their areas of responsibility. The successful candidate will leverage their involvement in modelling performance across the business to help to identify and quantify opportunities for growth, new business, and greater efficiency and will be a key team member in the exploration and/or implementation of such projects. The role is expected to influence key business decisions across content investment, distribution strategy, advertising monetization, and streaming growth.

WHO WE ARE:

At UP Entertainment, we believe that quality entertainment, with uplifting and inspiring stories, has the power to positively impact hearts and change our world. Our core purpose is to UPlift Someone. UP Entertainment is the destination for uplifting entertainment for passionate and diverse audiences across the leading cable, satellite and streaming platforms. Brands include UP Faith & Family, UPtv, aspireTV, aspireTV+, GaitherTV+ and Cine Romántico. UP Entertainment’s award-winning pro-social initiative, “UPlift Someone,” has inspired over 200 million people to uplift others through its social videos.

UP Entertainment’s core values are: Be Uplifting, Be Your Best, and Be a Buffalo.

Be Uplifting

We aim to uplift and inspire, making someone’s day and their life better by serving them well. We share knowledge and information and are committed to developing ourselves and others. We team up across boundaries and differences to win. At UP, success is shared.

Be Your Best

Our employees are our greatest assets. Our differences, experiences and passions are respected, celebrated and supported at UP because we are most productive as our authentic selves. We always give our absolute best and pursue excellence by designing and planning for the results we want and deliver them.

Be a Buffalo

Like buffalo, we run unified toward challenges and face them with determination and strength. Our industry is unpredictable and so are we. We work hard and are most resourceful and innovative when pressure is applied. We are confident and courageous, resolute, and strong. At UP, we welcome disruption.

WHO YOU ARE

As UP's Sr. Director or VP of Financial Planning & Analysis, you build the models that drive real decisions — across content investment, distribution strategy, advertising monetization, and the future of streaming — and you do it with the confidence of someone who has been in the room when those decisions mattered.

You're not just a financial analyst — you're a strategic partner. You bring structure to ambiguity, a sharp eye for growth opportunities, and a genuine investment in helping your colleagues succeed. You're comfortable translating sophisticated financial analysis into insights that resonate across the organization, from the finance team to the C-suite.

At UP, as Buffalo — we run toward the storm, not away from it. We're in the middle of an exciting and challenging evolution in the entertainment industry as we leverage our legacy cable and high growth streaming brands to create compelling content and uplifting viewing experiences. If you're driven to Be your Best , to build something meaningful, and contribute to an organization with a mission to uplift others— we'd love to meet you.

ESSENTIAL DUTIES & RESPONSIBILITIES:

· Lead the company’s annual budget process, working collaboratively with business unit managers to build a plan which meets the company’s overall annual objectives.

· Facilitate the company’s monthly financial review and forecast process.

· Build, maintain, and integrate detailed business models to facilitate budgeting, forecasting, and analysis, including detailed revenue and expense models for cable network distribution revenue, television advertising revenue, and streaming subscription revenue.

· Oversee and assist in actualizing projection models.

· Oversee and assist in preparation of monthly and quarterly management discussion and analysis for senior management and other stakeholders.

· Manage financial analysis and communication with certain business partners, including regular vetting and provision of streaming revenue share reports.

· Work with senior ad sales and HR management to build and maintain advertising sales commission plans and payout models and to determine the applicable quarterly payout amounts.

· Partner closely with Ad Sales, Programming, Distribution, and Operations leaders to support pricing decisions, commission structures, content investment analyses, ensuring financial implications are well understood and aligned with business objectives.

· Oversee reconciliations for revenue streams from source data such as distributor remittance reports and determine applicable revenue accrual amounts.

· Develop ad hoc models and provide input to senior management regarding potential new business opportunities and/or M&A opportunities.

· Assist in other ad hoc analyses as may be required, such as state apportionment of various revenue streams and content acquisition ROI analyses.

EDUCATION/EXPERIENCE:

· A bachelor’s degree in finance or closely related discipline. MBA preferred.

· A minimum of 12 years experience in financial management including at least five in media and TV.

SKILLS

· Excellent analytical and communication skills. The ideal candidate will be able to synthesize models for a wide variety of general business scenarios and convey the key drivers of these scenarios to senior management stakeholders who are not finance professionals.

· A communicative, constructive, and collaborative approach to working across functional teams and with key external partners.

· A high level of attention to detail, ensuring integrity in the forecasting and reporting process.

· Deep familiarity with television advertising and cable television affiliate models. Experience with streaming subscription models a major plus.

· A sound understanding of television audience composition, measurement, and monetization.

· Excellent workflow management skills and ability to work well in a deadline-driven environment.

· Expert level skills with Microsoft Excel. Experience with cloud based forecasting platforms a plus.

COMPETENCIES

  • Oral & Written Communications: Exceptional, written, and oral communication skills. Communicates well one on one, in small groups and larger presentations, including external public speaking. Writes clear, precise, well-organized documents using appropriate vocabulary, grammar, and wording
  • Teamwork: Ability to work independently and collaboratively as a team; experience working with cross functional teams
  • Problem Solving and Analysis: Identifies significant problems and opportunities. Analyzes problems in depth and achieves effective resolution. Determines root causes for issues and solves for them, striving for continuous improvement.
  • Judgement & Decision Making: Consistent logic, rationality, and objectivity in decision-making. Neither indecisive nor hip-shooter. Generates sensible, realistic, practical solutions to problems. Exhibits a high level of integrity, earning trust of coworkers and putting organization and team above self-interest.
  • Consistently delivers high caliber creative work product. Generates new approaches to problems or innovations to established best practices. Shows imagination. Deals effectively with not just concrete, tangible issues but with abstract, conceptual matters.
  • Technical Skills: Demonstrates proficiency in systems, process tools, software and/or other technology and tools used by the company, which are essential to successful performance in the employee’s role.
    • To perform this job successfully, an individual must be proficient with Microsoft Excel, Outlook, and Word.
    • Advanced proficiency with Financial Modelling.
    • Technical proficiency and understanding of import and export of data to and from excel; analyzing outputs from financial systems and updating inputs for financial reporting

CERTIFICATIONS

This job currently has no certification requirements.

SUPERVISORY RESPONSIBILITIES

Position may manage a direct report.

OTHER:

This is a hybrid job role, with a combination of telecommuting workdays and in-office workdays.

We are an Equal Opportunity Employer. We are committed to equal-employment principles and comply with all applicable federal, state, and local equal employment opportunity laws and regulations. The terms and conditions of the application process and employment relationship are to be non-discriminatory—without regard to age, race, color, national origin, gender (including pregnancy, childbirth or medical condition related to pregnancy or childbirth), gender identity or expression, religion, physical or mental disability, medical condition, legally protected genetic information, marital status, veteran status, military status, sexual orientation or any other protected category or class that may be applicable to you in the jurisdiction where you are employed. UP Entertainment . Moreover, in accordance with federal and applicable state and local law, we provide reasonable accommodations for applicants and employees’ sincerely held religious beliefs, practices, or observances conflict with work requirements and for applicants and employees with known disabilities provided that such individuals are qualified to perform the essential functions of the job, with or without accommodation, and provided that any accommodations would not impose an undue hardship on the company or introduce a direct threat to the health and safety of the worksite employee with a disability or others. Any applicant or employee who requires a reasonable accommodation during the application process or to perform the essential functions of the job should contact a company manager, a company officer or Insperity to request such an accommodation.

TO APPLY: Visit UP Entertainments Careers Page . If you have previously applied with UP, please Login. If this is your first visit, select the career opportunity that is of interest to you. At the bottom of the job description, you will be prompted to create a candidate profile. Creation of an account is required to begin the application process.

For more information about UP Entertainment, our brands and values, please visit our website:

Posted 2026-04-14

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