Associate Manager, Grassroot Marketing (Baseball/Softball)

Associate Manager, Grassroots Marketing (Baseball/Softball)

Cartersville, GA | Field-Based

At Wilson, we are here to empower every human to live like an athlete. Passion. Creativity. Integrity. Teamwork. Ambition. Innovation. These are the qualities that have made Wilson Sporting Goods Co. the number one sports equipment brand in the world. We come together to win, grow, and celebrate. We all play for Team Wilson. We all have a role to play within our organization and are working towards the same goal. One team, one dream.

We believe that being an athlete isn’t something you do, it’s who you are. It’s a universal code of conduct, a way of seeing the world and how you show up every day. We seek out diverse voices and welcome all perspectives. Our team is composed of individuals with unique backgrounds, points of view and experiences. These perspectives create a rich and diverse culture in which we learn from one another through empathy and inclusion.

Evolving the sports world and being the best partner for players, athletes, and our community is no small task. We are continually looking to add enthusiastic, ambitious, team-first individuals who desire to make a difference —and who love to help others win. Together, we will create a better world through sport. Join us.

The Associate Manager, Grassroots represents the DeMarini, Louisville Slugger, EvoShield, and Wilson brands at tournaments and facilities around the country to serve players, parents, and coaches at baseball, fastpitch, and slowpitch events. This role is responsible for event setup, brand activations, driving product demonstrations, executing B2C sales on site at events, managing inventory, fulfillment/replenishment, and communicating brand, product, and marketing messages.

Specific responsibilities include, but are not limited to:

• Manage the ideation, creation, strategy, staffing, and logistics for branded baseball, fastpitch, and slowpitch grassroots events. Collaborate with external resources (complexes, showcases, travel ball organizations, display vendors, agencies, etc.) and utilize internal resources (creative services, brand marketing team, product team, etc.) to drive product demonstrations and wholistic brand experiences to create brand preference with consumers to support the larger business strategy.
• Provide analysis of event performance through metrics to key team members and use this to inform future activations.
• Gather and report on player feedback as needed to assist with product development initiatives.
• Monitor and analyze competitive brand activity (e.g., event presence, product releases, brand share) to stay up to date on changes/trends in the industry and marketing environment to best serve objectives of the business unit; provide recommendations to product, commercial, and marketing teams from these findings to adjust strategies and plans accordingly.
• Manage marketing assets and activations with vendors, sponsors, and partners to provide a best-in-class experience for our customers by partnering with event and brand Marketing teams in executing on-site activations and ensuring brand and product standards are upheld.
• Manage event logistics ensuring smooth retail and product demonstration operations while educating parents and athletes about our products, including new product launches.
• Build and maintain relationships with local tournament directors, travel organizations, and coaches to identify additional opportunities to support business objectives.
• Optimize budget to drive a strong ROI and enhanced value while ensuring alignment with organizational financial objectives.
• Other duties as required.

This role requires a Bachelor’s Degree and a minimum of 3 years of Sales, Grassroots, Customer Service, and/or Event Marketing experience. In lieu of a Bachelor’s Degree, a minimum of 5 years of Sales, Grassroots, Customer Service, and/or Event Marketing experience is required.

Other qualifications include:

• Understanding of business strategy and key business drivers
• Former athlete and/or avid fan – ability to speak authoritatively and authentically about fastpitch (softball) in which they work as a means of developing authentic deliverables against a focused sports audience
• Solid understanding of the following areas: Baseball, Fastpitch (softball), and slowpitch (softball) industry, promotions & sponsorships, and event marketing
• Driven to understand consumer behavior and passion for the sport
• Ability to think strategically and execute a plan with excellence
• Strong communication and social skills to effectively present information, work with cross-functional teams, and network with the public to identify untapped opportunities
• Willingness to create and drive change (entrepreneurial spirit)
• Strong financial understanding with the ability to manage budgets and control inventory
• Excellent organizational and project management skills with the ability to multi-task and prioritize and meet deadlines in a fast-paced, changing environment
• Self-driven to achieve work goals; high energy level essential
• Travel up to 50% of the time.

What We’ll Provide

A reasonable estimate of the pay range is $75,000 - $85,000 per year at the time of this posting. Within the range, individual pay is determined by factors such as job-related skills, relevant experience, education, and/or training. Please note that the range details reflect the base pay only and does not include our competitive bonus program.

We also offer an innovative, inclusive, and people-first environment with competitive benefits and perks, including:

• Medical, dental and vision
• Pre-tax transit discounts
• 401(k) with company match
• Life insurance
• Paid parental leave
• Professional development opportunities
• Volunteering programs
• Team building outings
• Discounts on Wilson and Amer Sports products
• Summer hours
• Company-sponsored sports leagues/teams
• Fun, active company outings around major sports events

Wilson Sporting Goods Co. is an equal opportunity employer. Qualified applicants will be considered without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, disability, or any other legally protected characteristics.